Redefining Fans: The Spectrum of Engagement
In today's consumer-driven market, understanding audience behavior is crucial for businesses to connect with their target demographic. While tradition...
Articles
Evaluating the Use of Synthetic Data
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...
Will Media & Entertainment Investment Soar to New Heights?
The media and entertainment industry has long been a favored investment destination, and the future growth potential is vast considering the advanceme...
Playing the Advertising Game Around Sports Fandom
Sports fandom is a powerful force that can significantly impact consumer behavior and brand loyalty. By understanding the nuances of sports fans and t...
Attention, Please: The Impact of Premium Platforms
In today's cluttered media landscape, capturing and holding audience attention is paramount for advertisers. Premium platforms offer a unique opportun...
Unlocking the Power of AI for Media Insights
Artificial intelligence is rapidly transforming the media industry, offering unprecedented opportunities for deeper, more actionable insights into aud...
Partnering with the Creator Economy
The creator economy has exploded in recent years, with platforms like YouTube, TikTok, and Instagram empowering individuals to build audiences and mon...
Weighing the Potential of Synthetic Data
With advancements in artificial intelligence and other emerging technologies, the questions swirling around synthetic data continue to grow in the ins...
Tuning In to the Future: New Trends in Content Measurement
In the age of content abundance, understanding audience behavior and engagement is more crucial in the media and entertainment communities. Content me...
Exploring How Consumers Spend Their Time
Consumers today are increasingly turning to digital platforms for entertainment and information. According to recent studies, the average person spend...