What Percentage of AI Projects Should Fail?
At a CDAO conference I attended recently, a keynote speaker claimed that 90% of AI projects have failed. He said it as a warning, and the audience rec...
insights strategy
Articles
Building a Culture of Continuous Research
Building a continuous learning system for market research replaces periodic surveys with a real-time feedback loop. The speed and scale at which artif...
Unlocking B2B Market Research Insights
Business-to-business market research is often seen as involving a hard-to-reach niche audience, especially compared to business-to-consumer marketing...
From Raw Data to Real Results: The Insights-Driven Marketing Advantage
Are one-size-fits-all-marketing strategies fading into the background? Growth initiatives are increasingly led by insight-driven marketing that strive...
Future Horizons: The Changing Face of Insights
Just what do insights leaders see when they look ahead at the future of the market research community? The next era of insights has already arrived, s...
LIONS Insights & Strategy Summit
The LIONS Insights & Strategy Summit will be held Tuesday, June 23, at The Majestic Hotel Cannes. The...