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consumer behavior

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Driving Growth, Embracing Change, and Harnessing AI 

At TMRE 2024, day two discussions were packed with fresh perspectives on how the insights profession is transforming. The focus was on actionable outc...
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Beyond the Numbers: Unveiling the Emotional Drivers of Consumer Behavior 

At TMRE 2024, attendees delved into how qualitative research, particularly through online communities, provides the key to understanding the emotional...
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Sharpening Insights Best Practices

The overarching theme of the Insights Best Practices track at TMRE 2024 was the evolving landscape of insights, driven by technological advancements,...
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Putting Foresights into Action

In a world inundated with trends and predictions, it's easy to become overwhelmed by the sheer volume of information. While trends can offer valuable...
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Helping Consumers Make Better Choices

We've all experienced the indecision that comes with making a difficult choice. This can often happen, for example, when shopping for a new product an...
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Measuring Brand Health

Building a strong and healthy brand presence in the market and creating brand awareness in the minds of consumers is a very competitive endeavor. It's...
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Directing Insights Action

In the competitive world of consumer-packaged goods, data analytics and insights are essential for brands to stay on top of their game. While retailer...
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Reconnecting With Unengaged Customers

We all know the stories of successful consumer loyalty reward programs, which benefit the customers that are most loyal with rewards, points, discount...
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Searching for Cultural Anthropology Insights

Consumers and brands are influenced by culture. Our values and identities, among a variety of societal and social factors, are tied to cultural contex...