The New Era of Brand Tracking: From Static Surveys to Predictive Intelligence
Brand tracking concepts and tools have been evolving in the marketplace for quite some time to meet marketing and brand needs more effectively. While...
consumer behavior
Articles
Beyond the Buzz: How Alcohol Brands Can Capture Gen Z’s Loyalty
Just how can brands capture Generation Z's attention? For alcohol brands, it's a multi-billion-dollar question as they look to cater their offerings t...
Six Cultural Trends Shaping the Consumer Landscape
What trends lie ahead for marketers and brand innovators as they navigate an uncertain and turbulent global marketplace? Pinpointing emerging trends i...
Shaping Media Insights: The Evolution of the Connected Viewer
The recent competition between Netflix and Paramount for the acquisition of Warner Brothers set off a bit of drama and suspense in Hollywood and the m...
Decoding Customer Journey Mapping
Mapping out the customer journey is an essential part of the marketing process as it allows organizations to trace a consumer's experiences and how th...
Navigating Uncertainty: What’s Next for Consumers in 2026
As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...