Leveraging AI in Market Research
This year's "Road to TMRE" virtual event featured a range of sessions related to artificial intelligence and how best to leverage the technology in ma...
data quality
Articles
Enhancing Data Quality to Improve Online Surveys
As larger online surveys grow in use and popularity, they are becoming more democratized in the marketplace. Even non-experts can deploy such survey m...
Creating New Frontiers with Synthetic Data Solutions
As artificial intelligence technology continues to develop at a rapid pace, the data pipeline has gotten wider and more complex. It's all about the am...
Blending Analytics & Insights
The second day of TMRE@Home, May 1, will demonstrate best practices involved in marrying analytics with insights. Insights from analytics can be an ev...
Data Quality Challenges Raise Questions as Community Eyes Future
The All Things Insights and marketing analytics and data science community completed an extensive survey, the H1 2023 Analytics & Data Science Spend &...
Reinventing the Data Relationship
The reinvention of the relationship between enterprise data science and business stakeholders is upon us. The focus is now on what the data can do for...
Demystifying Insights ROI
Key challenges come into translating business insights into ROI. This includes data quality, research bias, no direct translation of insights into bus...
One Way To Insights ROI
"It's not only a 'feel good' thing anymore. It is actually something that is reflected in profits." DEI is a business issue. Once nice to have, the co...