The Value of Building Brand Trust
As consumers overall, and growing demographic groups such as Generation Z, call for more honesty, transparency and authenticity regarding the companie...
customer experience
Articles
Discover the Value of Pricing Research
You have spent a great deal of time, energy, and resources and you have reached the next stage of your product development efforts. Now what? One key...
Putting Customer Journey Mapping into Perspective
Customer journey mapping is a critical task in today's insights environment. We know that discovering who your target audience is should be key to mar...
Using Insights to Win Customer Loyalty
Are your customers staying put, or is your company struggling with retention? Leveraging market research and gaining actionable insights could be the...
Improving the Customer Feedback Experience
As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies...
Taking a Customer-Centric Business Approach
Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketin...
Defining Customer Value to Enhance the Purchase Journey
Customer value can sometimes be a tricky measurement to determine. Ultimately, customer value measures a product or service's worth and compares it to...
Creating Synergy by Improving Customer Experience
Customer experience (CX) is the impression your customers have of your brand based on all of the interactions they've had with your business. User exp...