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customer experience

Articles

Putting Customer Journey Mapping into Perspective

Customer journey mapping is a critical task in today's insights environment. We know that discovering who your target audience is should be key to mar...
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Using Insights to Win Customer Loyalty

Are your customers staying put, or is your company struggling with retention? Leveraging market research and gaining actionable insights could be the...
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Improving the Customer Feedback Experience

As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies...
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Taking a Customer-Centric Business Approach

Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketin...

Defining Customer Value to Enhance the Purchase Journey

Customer value can sometimes be a tricky measurement to determine. Ultimately, customer value measures a product or service's worth and compares it to...
customer experience

Creating Synergy by Improving Customer Experience

Customer experience (CX) is the impression your customers have of your brand based on all of the interactions they've had with your business. User exp...