The session kicks off with a conversation around exploring and exploiting both traditional and non-traditional methodologies. Pepe shares how her organization is investigating- proof of concepts- some of what’s happening is dependent on merger. Nevski follows by sharing how using a combination of traditional and non-traditional methodologies provides a true understanding of behavior along with modern actionable insights
Nevski continues by unboxing the magic of 3rd party data diving into how the team is able to see how they move across the omnichannel. Combining social, sales, media exposure, browsing provides a 3D/360 degree perspective and allows the creation of customizable personal experience. Pepe adds that in her particular landscape there’s a true issue with measurement and value as noted in her feature piece on All Things Insights.
The panel goes on to tackle grappling with the current and coming privacy standards and regulations and providing a path forward for the organization to ensure consistent breakthrough insights
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