Skip to content

consumer trends

Articles

Happy woman shopping on line on laptop with shopping bags around her.

Exploring How Consumers Spend Their Time

Consumers today are increasingly turning to digital platforms for entertainment and information. According to recent studies, the average person spend...
Stylish and colorful young woman taking a selfie.

Inspiring Generation Z in a Digital World

Marketing to a new generation can seem challenging yet Generation Z is bringing a lot of innovation and insights power to the table, which is only exp...
A golden field of wheat stretching off into the distance.

Discover Consumer Drivers with Need State Mapping

Identifying need states is one research field that helps determine consumer trends—and it's a key path for the insights professional to separate the...
Young girl outside blowing bubbles.

Staying on the Pulse of the Youth Market

Children and young people have their own unique perspectives on products and services. In gaining qualitative market research from these demographics,...
Teen with hoodie, blocking the camera with his hand.

Connecting with Generation Z

As brands grapple with the challenges and opportunities of marketing to Generation Z, it becomes crucial to learn more about the preferences of this t...
Three market research leaders enjoying a food related event at TMRE: The Market Research EVent

TMRE: The Market Research Event 2024

UPDATED: Each year, TMRE: The Market Research Event unites consumer insights and data analytics executives from around the...
A collage of diverse faces across the globe.

Sustainability Myth #8: Sustainable Solutions Are Only for High-Income, Luxury Shoppers

Historically, high-income, luxury shoppers were the early adopters of sustainable solutions. This was driven by a combination of their environmental a...
Baby's hand holding an adult's hand.

Mastering Multi-Generational Marketing

Today's consumer audiences are diverse and span multiple generations. Each demographic group has unique preferences, concerns, and values. Ultimately,...
Young protesters, with sign Planet Over Profit.

Sustainability Myth #7: Gen Z is Driving Sustainable Change

Now that Gen Z is coming of age and flexing their buying power and influence, a common misconception is that they will be the generation that will ush...
interior design on mobile phone

Focusing On an Augmented Reality Strategy

Augmented Reality is here. But are consumers and advertisers embracing it with open arms? Aarti Bhaskaran, Global Head of Ad Research & Insights at Sn...