Shaping AI Trust for the Luxury Consumer
High-value consumers do not just buy on price alone. Models of premium branding and marketing often tout the overall signature feel of the brand, its...
consumer trends
Articles
Discovering Overlooked Marketing Trends
We are well into 2026, and most insights and marketing teams have explored a range of diverse consumer trends, planned their marketing and branding ca...
Beyond the Buzz: How Alcohol Brands Can Capture Gen Z’s Loyalty
Just how can brands capture Generation Z's attention? For alcohol brands, it's a multi-billion-dollar question as they look to cater their offerings t...
Engaging Youth Culture to Influence Brand Growth
There has been a great deal of marketing, advertising and insights targeting Generation Z, Millennials and other demographics, and for many Generation...
Six Cultural Trends Shaping the Consumer Landscape
What trends lie ahead for marketers and brand innovators as they navigate an uncertain and turbulent global marketplace? Pinpointing emerging trends i...
Media in Motion: What 2026 Holds for Entertainment Trends
As we head into 2026, media and entertainment news outlets focused on what suitor might acquire Warner Brothers: Paramount or Netflix? While the hype...