Particularly in modern, continuously disrupted organizations, stakeholders and decision-makers have endless questions and need for actionable insights. Still, insights leaders often question their ability to conduct thorough research with a limited budget and expedited timeline. How do you implement an efficient, agile research strategy in an environment that demands quick yet reliable results?
Setting the Research Strategy
Implementing an efficient, agile and reliable research strategy is not easy in a corporate environment that demands quick results. However, a few key tactics could make the difference and set up a successful system. It is important to create an organized system of research that enables quick access to reliable information. This could include developing and maintaining an up-to-date library of resources on topics relevant to the project, as well as setting up searchable databases for accessing information quickly.
It is also essential to establish a set of protocols and guidelines for conducting research activities in order to ensure accuracy and reliability in results. This includes establishing clear timelines for each stage of the research process, defining criteria for assessing the quality of sources used during the process, and organizing references into categories so they can easily be accessed.
Effective communication between team members involved in the research should be encouraged throughout the entire process so that any potential issues or questions are addressed. Regular meetings with stakeholders should also be held in order to keep them informed about progress made on projects or changes that need attention from their end. Feedback loops should be established at every stage so that any insights gained through the course of research can inform future studies or experiments conducted by different teams within an organization’s environment.
Actionable Insights
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren’t actionable. Which of course might be the case. But why are these insights not actioned? There is a disconnect between people who are utilizing the insight and those providing insights. We discuss how best to ensure real-time insights are actioned in a way that drives the business forward. We recently brought the community together for Actionable Insights…an ATI Gathering. Check out each of three sessions:
- Actionable Metaverse Insights
In the developing metaverse, brands must have metrics in place to measure performance. Organizations must have signals in place to capture customer feedback. There must be a promise and understanding in place regarding the engagement experience– something of course with unique opportunities in this new space. And of course, the potential business impact must be understood and quantified. This panel outlines how to act now within each of these areas of interest as the metaverse is being developed from an idea and a gaming niche to increasingly a reality as part of the next evolution of the Internet. See Actionable Insights…an ATI Gathering.
- First Look: How to Reach the American Consumer in 2023
From war and new COVID strains to political polarization and a tough economy, anxiety remains high with many consumers. Finding a way to cut through their concerns and meet them where they are is more important than ever for marketers. Ericka Podesta McCoy, CMO at Resonate, will share the can’t-miss findings of their 2023 State of the Consumer Report and give you valuable insights on how consumers are responding to the world today— and how their concerns affect their purchasing behavior. Tune in at Actionable Insights…an ATI Gathering to hear the attributes that make up the top consumer segments, how to not only leverage the consumption habits of these segments but use these insights to boost marketing performance, and more.
- Actioning Insights
Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the problem? Is it the storytelling that’s the issue? Is the fact that there isn’t rich enough data feeding the insights the conundrum? Or is it all of the above? In a special panel, we discuss solutions to providing and closing the loop on actionable insights. Check out Actionable Insights…an ATI Gathering for a deeper dive into these topics.
Be Specific and Stay Relevant
According to ChatGPT, there are several steps the insights team can take to implement actionable growth.
- Start with a specific goal in mind: Before diving into any data, it’s important to have a clear objective that you are looking to gain insight from. This will help ensure you stay focused and don’t get overwhelmed by the data.
- Collect relevant data: Once you know what your goal is, collect all of the necessary data related to it. Be sure to consider both quantitative and qualitative sources of information so that you can get an accurate picture of what’s going on within your organization or industry sector.
- Analyze the data: Take time to review and analyze the collected data in order to identify patterns or trends that could be useful insights for achieving your desired outcome. Use tools like spreadsheets or visualization software if needed in order to make sense of large datasets quickly and easily.
- Draw conclusions and take action: After analyzing all available evidence, draw meaningful conclusions about how best to move forward based on those findings – this is where actionable insights come in. Don’t forget about testing out new strategies before fully implementing them too; this way, you can measure their success over time without risking too much upfront investment.
