Transforming Consumer Segmentation to Drive Impact
Consumer segmentation continues to transform portfolio strategy by shifting focus from broad demographic buckets to needs-based and psychographic moti...
consumer demographics
Articles
Getting to Know the Gig Economy
On the final day of TMRE 2025, Michael Nevski, Director, Global Insights at Visa, discussed key consumer trends including the growing gig economy, wit...
Beyond Labels: Breaking Down the Generational Divide
Does the year you're born define you? For media and entertainment marketers, the answer is no, at least not fully. It may be a starting point, but it...
Sustainability Myth #8: Sustainable Solutions Are Only for High-Income, Luxury Shoppers
Historically, high-income, luxury shoppers were the early adopters of sustainable solutions. This was driven by a combination of their environmental a...