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futurism

Articles

Thinking Ahead with the Advantage of Foresights Methodologies

At the front end of insights strategy, strategic foresights is not simply guesswork but is instead a specific methodology and the tools developed to a...

Embrace Futurism to Prepare for New Opportunities

Futurism plays a critical role with insights and marketing in looking at the potential shape of the future. For a brand or company, this could include...

Stay Ahead of the Curve by Building Foresight Culture

Building a foresight culture focused on the future is a critical tool for today’s enterprises to compete. It is also much like building a foundation...

Sharpening Your Strategic Foresights Vision

From a company-wide perspective, what will the future hold? No one truly has the answer but through strategy and planning, one can be better prepared....

Using Insights to Predict the Future

A key component of any marketing strategy is to think about and plan for the future. Despite constant macro and micro disruption, marketers can still...