Driving Innovation and Consumer Loyalty
TMRE 2024's day two, track three brought a fresh take on how brands are navigating the evolving landscape of consumer insights. Sessions explored leve...
brand strategy
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Unlocking the Power of Diverse Audiences in Market Research
At TMRE 2024, several brands shared their experiences of transforming their audience insights programs to better understand consumer engagement and dr...
Elevating Brand Strategies with Consumer Insights
The Insights Best Practices track at TMRE 2024 showcased how innovative research methodologies and a deep understanding of consumer psychology are cru...
Recharging Brand Insights to Strengthen Strategy
Before you start developing and improving your brand strategy, it's time to explore brand insights. Just how well do you know your brand, its mission...