Beyond the Numbers: Unveiling the Emotional Drivers of Consumer Behavior
At TMRE 2024, attendees delved into how qualitative research, particularly through online communities, provides the key to understanding the emotional...
brand loyalty
Articles
Playing the Advertising Game Around Sports Fandom
Sports fandom is a powerful force that can significantly impact consumer behavior and brand loyalty. By understanding the nuances of sports fans and t...
Measuring Brand Health
Building a strong and healthy brand presence in the market and creating brand awareness in the minds of consumers is a very competitive endeavor. It's...