Evolving Your In-House Team
During TMRE Continued, All Things Insights' Seth Adler had a chance to hold a session with Shilpa Khanna, Assoc. Dir., Transformational Growth Insight...
January 2024
Articles
Increasing Insights Influence
Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University,...
Operationalizing a Hybrid Approach to AI
In "Insights + AI: Operationalizing A Hybrid Approach," Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Sh...
Finding the Right Machine Learning Formula
In "Machine Learning: Optimizing Ad Campaigns," Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine lear...
Sustainability Myth #3: Sustainability Has Become a Leading Purchase Driver for Consumers
As the conversation around sustainability intensifies and more companies begin to offer sustainable solutions, insight professionals must prevent thei...
Gaining Insights Through AI and Social Listening
Marketing across major platforms from Google to Meta/Facebook/Whatsapp/Instagram, Amazon, Twitter/X, WeChat, TikTok and even Alibaba requires the abil...
Letting Insights Drive an Advertising Play for the Gaming Audience
Video gaming is an opportunity for marketers to reach specific audiences, but one that's somewhat different than many other digital engagements, espec...
Navigating the Insights Capability
Thomas Walker, Vice President, Global Consumer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University, presented...
Leveraging Foresights to Drive Brand Goals
Doug Healy, Senior Director, Consumer Insights - Gatorade, PepsiCo, held the session, "Global Might for the Local Fight: Forward Thinking in Brand Str...
Driving the Sustainability Message Home
Justin Coates, Head of Global Market Research & Consumer Insights, Eastman Chemical Company, knows a thing or two about sustainability and the role in...