Skip to content

Benchmark With Your Insights Peers On Spend & Trends

If you’ve already taken the survey, thank you, please send it to your colleagues!

And if you haven’t yet, the survey should only take about 10 minutes to complete.

The results from this survey will provide you and your colleagues in our community with much needed benchmarking information on mindset and focus trends as well as budget and technology spend.

We’ll analyze the responses and output results into the Spend & Trends Report.

Our goal is to provide resources for insights disciplinarians to better collaborate with the rest of the organization.

TAKE THE SURVEY

We’ll send you the Report as soon as it’s released. Your responses will be kept completely confidential. We appreciate your time—this research helps our entire industry and we can’t do it without you. Thank you for helping us advance the insights discipline.

THANK YOU TO OUR SURVEY COMMITTEE

Jennifer Avery, SVP, Strategy and Insights, NBCUniversal Parks & Resorts

Justin Coates, Head of Global Market Research & Consumer Insights, Eastman

Charitie Dantis-Gayo, CVP, Center for Consumer Insights, New York Life Insurance Company

Tom Gould, Director, Constellation Brands

Shilpa Khanna, Associate Director Transformational Growth Insights, The Clorox Company

Karen Kraft, Associate Director, Consumer Insights & Analytics, Johnsonville

Cherie Leonard, Director of NA Insights, Colgate-Palmolive

Cory Lommel, Director of Consumer Insights, Cargill

Jill Marchick, VP, Consumer Insights & Business Analytics, Applebee’s Neighborhood Grill & Bar

Michael Nevski, Director, Global Insights, Visa

Contributor

  • Seth Adler

    Seth Adler heads up All Things Insights & All Things Innovation. He has spent his career bringing people together around content. He has a dynamic background producing events, podcasts, video, and the written word.

 
 

Related Content

consumer engagement

Taking New Approaches to Attention Metrics

All Things Insights recently held the Road to TMRE virtual Gathering, featuring three days packed with informative presentations to get insights profe…

metaverse

Winning the Future of Fandom

All Things Insights’ Seth Adler recently connected with Christina Speck, former VP Corp. Strategy, Blue Cross & Blue Shield of Rhode Island, at this…

DIY insights

Zeroing in on DIY Research

All Things Insights’ Seth Adler recently connected with Bill Trovinger, Consumer Insights Dir., Pharmacy & Health, Albertson’s Companies. Adler an…

insights purpose

The Strategy Behind Insights Influence

Josh Goldfinch, Director Consumer Insights, Verizon, presented a panel discussion on leadership and influence at TMRE @ Home. All Things Insights’ S…

omnichannel

Building Insights for the Home Consumer

All Things Insights’ Seth Adler recently caught up with Daniella Tsoncheva, Director Consumer Insights, The Home Depot. The retail market over the l…

insights influence

Advocating for More Insights Influence

The latest edition of the Insights Spend & Trends Report has just been released. Brought to you by TMRE and All Things Insights, this benchmarking rep…

Data Science & Analytics Strategy
data planning

Reinventing the Data Relationship

The reinvention of the relationship between enterprise data science and business stakeholders is upon us. The focus is now on what the data can do for…

insights ROI

Diving Deeper into Measuring Insights ROI

If you can measure it, you can manage it. Insights leaders came together on this panel discussion on “Measuring Insights ROI” to share their respe…

insights ROI

Demystifying Insights ROI

Key challenges come into translating business insights into ROI. This includes data quality, research bias, no direct translation of insights into bus…

business strategy

Establishing Insights ROI

In a recent ATI Gathering…Insights ROI, the community looked at the complex issue of insights return on investment from several different angles. Co…

stakeholder engagement

Actioning Insights

Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the probl…

ambiguity

Balancing Insights with Uncertainty

Uncertainty abounds, from inflation and layoffs to bank failures and talk of recession, to robust job reports, financial resilience, and the strength…

strategic foresights

Sharpening Your Strategic Foresights Vision

From a company-wide perspective, what will the future hold? No one truly has the answer but through strategy and planning, one can be better prepared….

consumer mindset

Reaching the Consumer

Insights are being generated but in some cases are not being used. The first assumption is that these insights aren’t actionable. Which of course migh…

ethics

Charting A Sustainable Way Forward

Call it an eco-awakening, as more global consumers gravitate to sustainable products or at least indicate their growing awareness and even desire for…

consumer trends

Harnessing the Pulse of Trends

These consistently disruptive times have ensured us that it’s never been more important to stay on top of the pulse of the market. That’s true for…

data insights

Unifying Data Analytics and Insights

To be human or not to be human? That is a relevant question in today’s technology-driven society, and one we posed when thinking about unifying data…

actionable insights

Elusive Insights

Insights are being generated but in some cases are not being used. The first assumption is that these insights aren’t actionable. Which of course migh…

insights leadership

Gaining Insights Leadership

The role of today’s Insights professional is evolving as Insights teams are increasingly pressured to connect data sources, surface consumer stories…

media

Attention Metrics: User Engagement

All Things Insights’ Seth Adler caught up with Aarti Bhaskaran, Global Head of Ad Research & Insights, Snap Inc., at the Media Insights & Engagement…

actionable insights

Taking Action to Spark Growth

Actionable growth is the process of taking action to achieve a desired outcome. It involves making strategic decisions and implementing tactics that w…

media insights

A Changing Consumer Shapes Media Evolution

All Things Insights’ Seth Adler caught up with Edwin Wong, SVP Insights & Innovation, Vox Media, at the Media Insights & Engagement Conference earli…

consumer focus
consumer focus

Driving Consumer Focus

Putting the customer first is a time-honored tradition that remains current and relevant to this day. Consumer focus is a strategy that focuses on und…

home experience

Redefining the Home Experience

All Things Insights’ Seth Adler caught up with David Schliecker, Group VP, HGTV Insights and Strategy, Warner Bros. Discovery, at the Media Insights…

OTA programming

Measuring OTA Programming

Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV’s, and other…

consumer journey

Collaboration Around The Consumer

The consumer is now in the driver’s seat, and James Petretti is no stranger to that fact. Success is not possible if the consumer is not buying into w…

data insights strategy

Building Strategic Insights

The world of data is evolving and ever-changing. A data insights strategy is built in part on the potential data that one hopes to accumulate, the ins…

consumer insights

Fan Insights

Thanks to the advent of social media and streaming services, the world of television today looks nothing like it did a few decades ago. All industries…

sports entertainment

Live Sports Insights

Programming across the board is looking to develop content that appeals to an audience that engages increasingly with user-generated content (UGC) and…

entertainment

Content Marketing Insights

In the past decade, SVOD (Subscription Video-On-Demand) companies have revolutionized how we consume our favorite shows and discover new ones. As medi…

futurism

Using Insights to Predict the Future

A key component of any marketing strategy is to think about and plan for the future. Despite constant macro and micro disruption, marketers can still…

behavioral insights

Media Behavioral Insights

Analytical minds will always benefit from more complete data from farther-reaching sources. Even more fundamentally, Pepe says the questions everyone…

industry insights

Media Industry Insights

It’s not unreasonable to feel overwhelmed when faced with the size and scope of the continuous shifts in the television industry within the past few…

understanding the consumer

Path To Purchase Insights

Insights leaders are responsible for connecting all of the information gleaned from a multitude of different sources, and creating usable data that wi…

insights talent

Insights Talent: Ask, Listen, Act

“Ask, listen, act.” If the pandemic has taught us one critical lesson, it’s that environmental changes don’t occur in a vacuum and can dramatica…

data storytelling

Translating Data Into Action

“Data is the new oil,” and it seems like everyone wants to get a piece. But what is it that most major companies are missing when it comes to harn…

digital twins

Digital Twin Insights

If there’s one thing we know for certain, it’s that there is a major shift happening in tech, specifically in the ways we quantify the human self,…

media measurement

Media Insights Report

The All Things Insights Media Insights community completed an extensive survey covering what folks are thinking, how they’re spending and the issues…

forecasting

2023 Outlook

Known uncertainty. We enter 2023 with some of the most known uncertainty of our lives. Going into 2019- certainty. Going into 2020- certainty-albeit m…

consumer insights

Ripple Effects on Insights

For many of us the pandemic brought along with it a series of impactful changes that honestly, none of us could have predicted. Everything regarding w…

entertainment

Media Past Is Media Prologue

“Whatever the modern technology of the day, it was a force for disruption, it was a force for change, and it was a force for enchantment, joy, and l…

insights talent

Insights Synergy

As the political climate changes, so do our working habits. Going through a pandemic also changes things, as Jim Newswanger, the Senior Market Intelli…

data science

Interpreting Data

Data isn’t just a set of numbers in a spreadsheet that sits there collecting digital dust. Michael Nevksi, the Director of Global Insights at Visa,…

data science

Data Fluency

Data fluency and how it applies to an organization is essential for a business to thrive – according to Bob Bress, Vice President and Head of Data S…

media insights

Representative Insights

A great story starts with a single word. From there, the story is subject to its characters, plots, and the conflict presented by the content, all of…

media insights

Super Insights

Talking with Peter Leimbach, Senior Vice President, Ad Sales Research at FOX Sports, it’s clear that pro football teams aren’t the only ones compe…

data science

Digestible Insights

Business founders and leaders are proud of their accomplishments and with good reason. They have led their operations, often for decades and through s…

consumer insights

Gen Z Insights

“Ultimately Gen Z demands a new media plan. The previous ways of thinking in terms of length being a precursor of the efficacy of advertising conten…

speed to insights

Timely Insights

“May you live in interesting times.” We are all familiar with this curse (or blessing, depending on how you see it). Many of us even know it as Ch…

disruptive innovation

Insights Enablers

Over the past two and a half years, there “have been more DIY projects” thus “Insights teams are moving more to becoming consultants and enablers…

business intelligence

Pandemic Analytics Insights

It is reported that after the pandemic that 50% more customers and teams will use Business Intelligence tools. “Adapting, moving online, and having…

data science

Data, Analytics, Insights & Action

If you watch June Dershewitz when she’s not looking, you might catch sight of her cape. She is a superhero in the world of data. Her goal is to make…

entertainment

Streaming Insights

As 2022 continues, Chris Whitely, Senior Director of Product Management at Comcast, says that the big subscription-based streaming services have seen…

data quality

One Way To Insights ROI

“It’s not only a ‘feel good’ thing anymore. It is actually something that is reflected in profits.” DEI is a business issue. Once nice to ha…

diversity

LGBTQ+ Insights

Reports indicate that only about 7% of the population is categorized as LGBTQ+, but reports aren’t always accurate. As Angel Bellon Senior Director…

disruption

Insights On Outpacing Further Disruption

The axiom, ‘May you live in interesting times,’ is cited as both an expression as well as a curse. Its origin is foggy. For the past couple of dec…

user experience

UX Insights

Shilpi Sinha is not only speaking at TMRE but joining the pre-event Innovating Insights Workshop as a table co-host. Both the session on the agenda an…

consumer

DEI Insights

What if a key set of insights could drive revenue, help the business run more effectively, make the business seem to be leading edge and make current…

consumer

Insights Hacks

What are the hacks, the shortcuts, the clever or elegant solutions which can be applied now? To answer this question we checked-in with three executiv…

behavioral insights

Behavioral Insights

We continue to spin forward into a next paradigm for global corporate enterprise and society in general. Within a rapidly paced evolution, certainties…

data driven culture

Data Culture

Global society and business continues to shift from decisions informing data to data informing decisions. That is to say, for most of human history, a…

data science

Insights Resilience

Way back at the beginning of our modern almost apocalypse, there was one term used across the globe and up and down the organization- resilience. Faci…

future of work

New Work Order: The Future Of Work Is Here

2022 still has some work to do in figuring itself out. We’ve clearly not yet definitively evolved to what’s next. That said, some patterns have em…

leadership

Internal Insights

Think back to the office of February, 2020. In many ways it felt like the office in February, 2010 and February, 2000. For the most part, every single…

insights

20 Quotes On Risk, Truth, Wealth And More

Dan Runcie, Founder, Trapital sat down with Percy ‘Master P’ Miller at the most recent TMRE. The discussion focused on how Miller’s background p…

data measurement

Measurement, Currency and Attribution

Keeping pace with innovation is always a challenge. The Media industry not only has to keep pace with that innovation, many players have offerings tha…

insights methodology

Consistent Breakthrough Insights

All Things Insights brought the community together for a live session focused around the concept of providing consistent breakthrough brand insights o…

insights strategy

Mental Fitness In Business Culture

In the first century, it was the Christian Church which accounted for a substantive portion of societal change. In the fifth century, it was Greek Dem…

insights strategy

Empowering Breakthrough Insights

Empowering insights through a broader understanding of the business can happen if there are consistent breakthrough brand insights being served to the…

insights strategy

Slow Power: Pacing The Speed Of Insights

We know from Aesop’s “The Tortoise And The Hare” that the ability to achieve great speed doesn’t always mean finishing first in a given journe…

consumer

A Better, More Difficult Experience

Through a traditional lens- ease of use, automation, amazonification- are the ends, not the means. But what if making something more difficult was act…

foresights culture

Achieving A Renaissance In Purpose

How many people painted the ceiling of the Sistine Chapel?
Reportedly, one.

How many people are painting the picture of each transforming global b…

leadership

Insights From Seizing The Moment

Remember the young students at Welton Academy of “Dead Poets Society,” huddled around the photos of their predecessors who were no longer living….

consumer

The Missing Link Between Data And Business

2022 has proven to be a year of change. While lingering reminders persist, the past two years are falling further and further back in the rear view mi…

consumer insights

The State of the Consumer (2022)

eBook by Remesh | 21 Apr 2022 About This Report 2021 has been a transformative year for every industry and organization in the world; from more perman…

leadership

A Contemporary Insights Organization

We are in the process of experiencing the second paradigm shift of human behavior in just a three year period. For a prepared organization, this is a…