Powering Audience Engagement
Audience engagement is a key aspect of digital marketing and digital brands, from media platforms that offer rich content to entertain and educate the...
customer feedback
Articles
Improving Customer Conversations
When was the last time you had a conversation with one of your customers? Having a conversation generates analysis that can be used for qualitative ma...
Enhancing Data Quality to Improve Online Surveys
As larger online surveys grow in use and popularity, they are becoming more democratized in the marketplace. Even non-experts can deploy such survey m...
Getting Closer to Your Customers
There are a variety of options available when it comes to understanding your customers or target audience. Chief among them in the market research fie...
Using Insights to Win Customer Loyalty
Are your customers staying put, or is your company struggling with retention? Leveraging market research and gaining actionable insights could be the...
Improving the Customer Feedback Experience
As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies...
Finding the Right Concept Testing Formula
Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as...