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Using Insights to Win Customer Loyalty

Are your customers staying put, or is your company struggling with retention? Leveraging market research and gaining actionable insights could be the...
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Improving the Customer Feedback Experience

As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies...
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Finding the Right Concept Testing Formula

Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as...