data collection

Articles

OvationMR
B2B respondent insights
artificial intelligence
data collection
B2B market research

A surface of cubes with a variety of rising cubes, one stands out in a different color.

May 2, 2024

Leveraging AI in B2B Respondent Insights

In the B2B marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no...

consumer insights
data science
artificial intelligence
data collection
insights and AI

January 23, 2024

Operationalizing a Hybrid Approach to AI

In "Insights + AI: Operationalizing A Hybrid Approach," Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Sh...