customer journey mapping

Articles

segmentation
trend signals
consumer research
purchase drivers
consumer trends
customer journey mapping
consumer need states

A golden field of wheat stretching off into the distance.

August 20, 2024

Discover Consumer Drivers with Need State Mapping

Identifying need states is one research field that helps determine consumer trends—and it's a key path for the insights professional to separate the...

shopper insights
customer experience
marketing insights
customer research
customer journey mapping

June 7, 2024

Putting Customer Journey Mapping into Perspective

Customer journey mapping is a critical task in today's insights environment. We know that discovering who your target audience is should be key to mar...