customer value

You have spent a great deal of time, energy, and resources and you have reached the next stage of your product development efforts. Now what? One key...

Funnel analytics is an area of insights that perhaps doesn't get as much attention as it should. We are all probably familiar with the sales and marke...

Customer value can sometimes be a tricky measurement to determine. Ultimately, customer value measures a product or service's worth and compares it to...