user engagement

Articles

marketing
user engagement
media insights
social media
media measurement

December 1, 2023

Getting Social to Measure User Engagement

Social media is changing in sometimes complex ways as featured content generated by users in a private capacity has often been supplemented and perhap...

social media
media measurement
media
user engagement
snapchat
attention metrics

May 19, 2023

Attention Metrics: User Engagement

All Things Insights' Seth Adler caught up with Aarti Bhaskaran, Global Head of Ad Research & Insights, Snap Inc., at the Media Insights & Engagement C...