choice architecture

Articles

consumer experience
consumer insights
data science
insights culture
artificial intelligence
storytelling
insights mindset
product development
choice architecture

A laser like opening, with points of light shooting off into the distance.

January 8, 2025

TMRE 2024 Keynotes Inspire Insights to Action

TMRE 2024, recently held in Orlando, gathered the market research community for a broad range of conversations and discussions about all things insigh...

consumer behavior
consumer engagement
persuasion
conversion
choice architecture
nudges

Chalk arrows on the street pointing in three different directions.

September 27, 2024

Helping Consumers Make Better Choices

We've all experienced the indecision that comes with making a difficult choice. This can often happen, for example, when shopping for a new product an...