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Improving the Customer Feedback Experience

As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies...

Gaining Insights Through AI and Social Listening

Marketing across major platforms from Google to Meta/Facebook/Whatsapp/Instagram, Amazon, Twitter/X, WeChat, TikTok and even Alibaba requires the abil...

Letting Insights Drive an Advertising Play for the Gaming Audience

Video gaming is an opportunity for marketers to reach specific audiences, but one that's somewhat different than many other digital engagements, espec...