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Industry Insights

One of the featured categories on All Things Insights is our Industry Insights resource page which features a range of helpful information for the insights professional. This includes industry-related content such as media insights and measurement, mobile and social media, entertainment media such as news, sports, and streaming, gaming, finance, consumer packaged goods, and retail. From shopper and viewer insights to the omnichannel experience to measuring the value and programming of entertainment media, the industry insights resource section is ideal for those in a specific industry and provides knowledge and education for the insights expert and novice alike.

 

Industry insight is an industry-targeted solution that empowers your campaigns with industry-level intelligence. It uncovers the trends and forces that are driving your target global industry forward. Industry insights refer to a comprehensive understanding and knowledge about a specific sector or field, gained through industry-level analysis, research, and observation of various factors influencing that industry. These insights encompass trends, challenges, opportunities, best practices, and emerging developments within a particular business sector. Industry insights provide valuable information that helps organizations and individuals make informed decisions, devise effective strategies, and stay competitive in their respective markets based on valid industry metrics.

 

Industry insights are crucial for making strategic decisions, developing business plans, and adapting to changing market conditions. These insights empower businesses and professionals to anticipate changes, capitalize on opportunities, address challenges, and remain competitive within their industry. Our industry insights resources could further include market trends, the competitive landscape, customer behavior, industry challenges, innovation and research, economic factors, regulations, market segmentation, industry influencers, and globalization and trade agreements.

Articles

Gaining Insights Through AI and Social Listening

Marketing across major platforms from Google to Meta/Facebook/Whatsapp/Instagram, Amazon, Twitter/X, WeChat, TikTok and even Alibaba requires the abil...

Letting Insights Drive an Advertising Play for the Gaming Audience

Video gaming is an opportunity for marketers to reach specific audiences, but one that's somewhat different than many other digital engagements, espec...

Exploring User Community Perceptions of AI

Max Wartel, Director of Consumer Insights, Fandom, held an AI-related session at TMRE, which focused on the perceptions of AI in a user-generated comm...

Getting Social to Measure User Engagement

Social media is changing in sometimes complex ways as featured content generated by users in a private capacity has often been supplemented and perhap...

Betting on Sports Consumer Engagement

In assessing the rise of sports streaming and betting, opportunities have come to light that might not have been considered five years ago. Content st...

Revealing Top Market Research Themes from TMRE 2023

The market research industry gathered for three days of TMRE (The Market Research Event) in sunny Denver at the Gaylord Rockies Resort & Convention Ce...

Finding the Right Path to a Measurement Framework System

Consensus on agency measuring frameworks for media today is difficult to develop even in the broadest terms given the rapid proliferation of media and...

Exploring the Attention Factor for Today’s Brands

For brands and other advertisers, there is a fine balance between media information and media entertainment. Just how brands position themselves and t...

Piecing Together the Attribution Puzzle

During the "Beyond Media Measurement" session of the Road to TMRE Gathering, Seth Adler discussed "Attribution" with guests Doug Healy, Senior Directo...

Unlocking Blockchain for the Enterprise System

During the "Beyond Media Measurement" session of the Road to TMRE Gathering, Seth Adler discussed "Building Trust In The Media Ecosystem: What We've L...