Prostate Cancer Screening and Ad Testing… Neither Need Be Avoided
As an avid football fan, I'm often excited about the actual Super Bowl game. No offense to Seattleites or Bostonians, but the matchup this year didn't...
advertising
Articles
The Future of FAST: The Role of Measurement
Free Ad-Supported Streaming Television (FAST) channels have disrupted the traditional television landscape, offering viewers a vast array of content w...
Building a Marketing Mix Framework
Suraj Rajdev, Head of Analytics at Google, sat down with All Things Insights' Seth Adler to discuss his session at the Media Insights & Engagement Con...
Focusing On an Augmented Reality Strategy
Augmented Reality is here. But are consumers and advertisers embracing it with open arms? Aarti Bhaskaran, Global Head of Ad Research & Insights at Sn...
Letting Insights Drive an Advertising Play for the Gaming Audience
Video gaming is an opportunity for marketers to reach specific audiences, but one that's somewhat different than many other digital engagements, espec...
Super Insights
Talking with Peter Leimbach, Senior Vice President, Ad Sales Research at FOX Sports, it's clear that pro football teams aren't the only ones competing...