Reinforcing Insights Through Data Engineering
The world of data is always expanding, and with it the need to capture insights. Understanding what stories the data can tell is not always evident at...
business intelligence
Articles
Turning Data into Market Intelligence
When surveying a new market opportunity, the company's market intelligence efforts come into play. This valuable data helps determine market segmentat...
Blending Analytics & Insights
The second day of TMRE@Home, May 1, will demonstrate best practices involved in marrying analytics with insights. Insights from analytics can be an ev...
Taking a Solutions Approach to Market Research Trends
Market research trends shift over the course of time, whether it be key takeaways from this year or the evolution of techniques over the decades. An e...
Achieving a Strategic Advantage Over the Competition
Sometimes in the complex and rapid world of data, one needs to see the big picture. This can help you make informed decisions and gain a better unders...
Powering Business Intelligence to Capture Insights
Business intelligence is a broad term that encompasses the technical infrastructure that collects, stores and analyzes company data to generate valuab...
Pandemic Analytics Insights
It is reported that after the pandemic that 50% more customers and teams will use Business Intelligence tools. "Adapting, moving online, and having a...
Empowering Breakthrough Insights
Empowering insights through a broader understanding of the business can happen if there are consistent breakthrough brand insights being served to the...