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Articles

Turning Data into Market Intelligence

When surveying a new market opportunity, the company's market intelligence efforts come into play. This valuable data helps determine market segmentat...

Blending Analytics & Insights

The second day of TMRE@Home, May 1, will demonstrate best practices involved in marrying analytics with insights. Insights from analytics can be an ev...

Taking a Solutions Approach to Market Research Trends

Market research trends shift over the course of time, whether it be key takeaways from this year or the evolution of techniques over the decades. An e...

Achieving a Strategic Advantage Over the Competition

Sometimes in the complex and rapid world of data, one needs to see the big picture. This can help you make informed decisions and gain a better unders...
Business Insights

Powering Business Intelligence to Capture Insights

Business intelligence is a broad term that encompasses the technical infrastructure that collects, stores and analyzes company data to generate valuab...

Pandemic Analytics Insights

It is reported that after the pandemic that 50% more customers and teams will use Business Intelligence tools. "Adapting, moving online, and having a...

Empowering Breakthrough Insights

Empowering insights through a broader understanding of the business can happen if there are consistent breakthrough brand insights being served to the...