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Strategic Foresights Resources

One of the featured categories on All Things Insights is our Strategic Foresights resource page featuring a range of helpful information for the insights professional surrounding change. This includes content such as critical thinking, foresight culture, fringe mapping, trend mapping, futurism, horizon scanning, methodologies, forecasting, scenario planning, predictive modeling, and more. The strategic foresights resource section is ideal for those involved in planning future insights strategy, forecasters, those dealing with corporate or consumer uncertainty, corporate foresight, and more, and provides knowledge and education for the insights expert and novice alike.

 

Strategic foresight, also known as futures thinking or futures planning, is a proactive and systematic approach to understanding and anticipating future possibilities, trends, uncertainties, and disruptions that could impact an organization, industry, or society. It involves analyzing a wide range of potential future scenarios to inform present-day decision-making and strategic planning.

 

Strategic foresight is particularly valuable in a rapidly changing and uncertain world, as it equips organizations with the tools to anticipate challenges, identify opportunities, and make decisions that position them for long-term success. It helps organizations move beyond reactive approaches to strategic planning and encourages them to proactively shape their own futures. Content could include anticipating change, scenario planning & building, environmental scanning, weak signals, uncertainty management, long-term thinking, innovation strategy, risk mitigation, adaptability, and cross-disciplinary approaches.

Articles

Leveraging Foresights to Drive Brand Goals

Doug Healy, Senior Director, Consumer Insights - Gatorade, PepsiCo, held the session, "Global Might for the Local Fight: Forward Thinking in Brand Str...

Leading Insights Through Change

Elizabeth Oates, Vice President, Consumer Insights, Ulta Beauty, spoke at TMRE at two sessions: "Leading High-Performance Insights Teams Through Chang...

Preparing for Future Trends

In "How to Apply Future Trends to Your Business Today," TMRE keynote presenter Sheryl Connelly, Global Consumer Trends Expert & Former Chief Futurist...

Optimizing the Mind to Fuel Creativity

The unconscious mind is more powerful and active than we ever imagined. Knowing that, how can we optimize ourselves for success? At this year's TMRE,...

Revealing Top Market Research Themes from TMRE 2023

The market research industry gathered for three days of TMRE (The Market Research Event) in sunny Denver at the Gaylord Rockies Resort & Convention Ce...
Insights Resources

Benchmark With Your Insights Peers On Spend & Trends

The All Things Insights Survey Committee along with TMRE have created a Spend & Trends survey to provide you the opportunity to benchmark with your pe...

Assess Trends Within the Analytics & Data Science Community

The All Things Insights Survey Committee along with KDnuggets, AI Business, The AI Summit, Enter Quantum, IOT World Today, the Digital Analytics Assoc...

Navigating the Future Through Trend Mapping

Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke...

Thinking Ahead with the Advantage of Foresights Methodologies

At the front end of insights strategy, strategic foresights is not simply guesswork but is instead a specific methodology and the tools developed to a...

Embrace Futurism to Prepare for New Opportunities

Futurism plays a critical role with insights and marketing in looking at the potential shape of the future. For a brand or company, this could include...