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Strategic Foresights

One of the featured categories on All Things Insights is our Strategic Foresights resource page featuring a range of helpful information for the insights professional surrounding change. This includes content such as critical thinking, foresight culture, fringe mapping, trend mapping, futurism, horizon scanning, methodologies, forecasting, scenario planning, predictive modeling, and more. The strategic foresights resource section is ideal for those involved in planning future insights strategy, forecasters, those dealing with corporate or consumer uncertainty, corporate foresight, and more, and provides knowledge and education for the insights expert and novice alike.

 

Strategic foresight, also known as futures thinking or futures planning, is a proactive and systematic approach to understanding and anticipating future possibilities, trends, uncertainties, and disruptions that could impact an organization, industry, or society. It involves analyzing a wide range of potential future scenarios to inform present-day decision-making and strategic planning.

 

Strategic foresight is particularly valuable in a rapidly changing and uncertain world, as it equips organizations with the tools to anticipate challenges, identify opportunities, and make decisions that position them for long-term success. It helps organizations move beyond reactive approaches to strategic planning and encourages them to proactively shape their own futures. Content could include anticipating change, scenario planning & building, environmental scanning, weak signals, uncertainty management, long-term thinking, innovation strategy, risk mitigation, adaptability, and cross-disciplinary approaches.

Articles

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TMRE 2024 Keynotes Inspire Insights to Action

TMRE 2024, recently held in Orlando, gathered the market research community for a broad range of conversations and discussions about all things insigh...
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TMRE 2024 Report: Leading Through Change

A resilient market research community came together at Universal's Loews Sapphire Falls Resort in Orlando, FL, this past December for TMRE 2024. It ma...
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Putting Foresights into Action

In a world inundated with trends and predictions, it's easy to become overwhelmed by the sheer volume of information. While trends can offer valuable...
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Searching for Emerging Market Research Trends

Consumer behavior is an ever-evolving field, and market research is particularly suited to explore the changing dynamics behind understanding the cons...
Woman in a laboratory testing formulas.

Finding the Right Concept Testing Formula

Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as...
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How Insights Can Benefit from Failure

No one actively looks to launch an unsuccessful product or venture. Yet failing can have its upside. There is a philosophy of thought in the business...

Leveraging Foresights to Drive Brand Goals

Doug Healy, Senior Director, Consumer Insights - Gatorade, PepsiCo, held the session, "Global Might for the Local Fight: Forward Thinking in Brand Str...

Leading Insights Through Change

Elizabeth Oates, Vice President, Consumer Insights, Ulta Beauty, spoke at TMRE at two sessions: "Leading High-Performance Insights Teams Through Chang...

Preparing for Future Trends

In "How to Apply Future Trends to Your Business Today," TMRE keynote presenter Sheryl Connelly, Global Consumer Trends Expert & Former Chief Futurist...

Optimizing the Mind to Fuel Creativity

The unconscious mind is more powerful and active than we ever imagined. Knowing that, how can we optimize ourselves for success? At this year's TMRE,...