Collaboration Around The Consumer

Networking and forming bonds with peers, reaching out to work with up-and-coming brands, and taking the time to learn from others are the best steps toward a successful consumer journey within the ever-evolving media space. Research helps frame new mindsets and find necessary new ways to be successful. Part of an overarching industry issue is that each organization is working on a different KPI model at the moment. Each has its own set of goals that need to be achieved. Sharing data research experts and working together can improve the performance of those KPIs. Brands find it harder and harder to access their resonant client data. Thus, every aspect of the supply chain- brands, agencies and publishers are finding it difficult to collaborate within measurement, currency and attribution. However, as a glass-half-full kind of guy, the answers are within the community- they just need to surface. Compromise will be a key part of the solution, moving forward.