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scenario planning


Thinking Ahead with the Advantage of Foresights Methodologies

At the front end of insights strategy, strategic foresights is not simply guesswork but is instead a specific methodology and the tools developed to a...

Embrace Futurism to Prepare for New Opportunities

Futurism plays a critical role with insights and marketing in looking at the potential shape of the future. For a brand or company, this could include...