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scenario planning

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Preparing for Future Trends

In "How to Apply Future Trends to Your Business Today," TMRE keynote presenter Sheryl Connelly, Global Consumer Trends Expert & Former Chief Futurist...

Thinking Ahead with the Advantage of Foresights Methodologies

At the front end of insights strategy, strategic foresights is not simply guesswork but is instead a specific methodology and the tools developed to a...

Embrace Futurism to Prepare for New Opportunities

Futurism plays a critical role with insights and marketing in looking at the potential shape of the future. For a brand or company, this could include...