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customer journey

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Improving Customer Conversations

When was the last time you had a conversation with one of your customers? Having a conversation generates analysis that can be used for qualitative ma...
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Exploring the Meaning of Human Insights

If you are looking for ways to enhance the user experience of a product or service, digital or otherwise, tapping into human insight is essential to t...
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Mastering Funnel Analytics

Funnel analytics is an area of insights that perhaps doesn't get as much attention as it should. We are all probably familiar with the sales and marke...