Skip to content

Diving Deeper into Insights ROI

TMRE@Home is going to be held virtually this year from April 30 to May 2, 2024, and it will feature several educational tracks for insights and market research.

Click here for more registration information for TMRE@Home.

Advancing Insights ROI

All Things Insights has covered the leveraging of insights ROI in several blogs and research reports, and we present a selection here for your review so you can advance your learnings before TMRE@Home.

Increasing Insights Influence

Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University, presented the session “Increasing Influence: About That Seat at the Table” at TMRE. All Things Insights’ Seth Adler spoke with the duo at the show and expanded upon the conversation during TMRE Continued, as they discussed the importance of that seat, the influence and role of insights in an organization, being the voice of the customer, and more.

Navigating to Insights ROI

All Things Insights’ Seth Adler had a chance to sit down and get cooking with Jordan Cusner, Head of Guest Insights, Popeyes Louisiana Kitchen at TMRE 2023. Cusner participated in a panel discussion centered around insights ROI. The panel, “Insights ROI?! How Do You Get There?” aimed to discuss how organizations define insights ROI, the promises and pitfalls of the journey, and how to know once you’ve arrived at full insights ROI potential.

Establishing Insights ROI

In a recent ATI Gathering…Insights ROI, the community looked at the complex issue of insights return on investment from several different angles. Combining insights, data, and analytics allows for the activation of insights across the organization to enhance the customer experience. The activation of insights propels the organization forward, allowing dynamic decision making, revelation of new opportunities, and ultimately better ROI. In “Establishing Insights ROI,” Seth Adler discusses the subject with Shilpa Khanna, Associate Director, Transformational Growth Insights, Clorox.

Demystifying Insights ROI

Key challenges come into translating business insights into ROI. This includes data quality, research bias, no direct translation of insights into business KPI’s, slow decision making and fragmented data sources. Entropik’s Vibhore Pandey, Enterprise Res-Tech Specialist, looks at these issues through the lens of insights ROI, and explores possible solutions that researchers should identify and strive for. He also gives an overview of trends in information gathering and research across the product lifecycle.

Diving Deeper into Measuring Insights ROI

If you can measure it, you can manage it. Insights leaders came together on this panel discussion on “Measuring Insights ROI” to share their respective philosophies and approach to establishing, iteratively improving and subsequently proving an ROI paradigm.

Actioning Insights

Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the problem? Is it the storytelling that’s the issue? Is the fact that there isn’t rich enough data feeding the insights the conundrum? Or is it all of the above? We discuss solutions to providing and closing the loop on actionable insights.

One Way to Insights ROI

“It’s not only a ‘feel good’ thing anymore. It is actually something that is reflected in profits.” DEI is a business issue. Once nice to have, the concept of diversity, equity and inclusion has moved to a competitive advantage and on to a necessity for organizations to stay relevant to consumers. Meta’s Head of Client Insights, Gabriel Gontijo sat down at the Media Insights & Engagement Conference to talk about the changes in how diversity is approached, and how the digital world is rapidly melding with our perception of the IRL.

The Value of TMRE@Home

Overall, it’s about the value the insights team can bring to the table. “Often, it’s our leadership teams who aren’t themselves necessarily insights professionals trying to put a dollar on the investments they make in insights,” observes Jordan Cusner, Head of Guest Insights, Popeyes Louisiana Kitchen. “Yet it’s not always the easiest or best way to measure the investment that we’re making in insights. That’s where the question starts. The astute insights professionals ask those questions themselves, which is often to preempt some of the questions they get externally.”

Join us May 2, the third day of TMRE@Home, and learn from industry leaders about how you can develop and position for growth the art and science that is insights ROI.

Click here for more registration information for TMRE@Home.

Video courtesy of Attest

Contributor

  • Matt Kramer

    Matthew Kramer is the Digital Editor for All Things Insights & All Things Innovation. He has over 20 years of experience working in publishing and media companies, on a variety of business-to-business publications, websites and trade shows.

Related Content

 
 

More Related Content

Gold bars
media content

Determining the Value of Business Content

Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, ca…

data governance

Defining Governance to Deliver Data Benefits

Big data is here, it’s a growing trend and it’s not going away anytime soon. The rise of artificial intelligence and other technological developments…

marketing

Turning Data into Market Intelligence

When surveying a new market opportunity, the company’s market intelligence efforts come into play. This valuable data helps determine market segmentat…

data science

Blending Analytics & Insights

The second day of TMRE@Home, May 1, will demonstrate best practices involved in marrying analytics with insights. Insights from analytics can be an ev…

machine learning

Plugging into the Future With AI

TMRE@Home is going to be held virtually this year from April 30 to May 2, 2024, and it will feature several educational tracks for insights and market…

actionable insights

Building the Analytics & Insights Ecosystem

The recent TMRE Continued virtual event hosted a session, “Blending Analytics & Insights to Drive Business Outcomes.” Moderated by All Things Insights…

insights and analytics

New Frontiers for Capturing Consumer Sentiment

Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft, and David Evans, Senior Research Manager, Microsoft, held the session, “Captur…

consumer insights

Operationalizing a Hybrid Approach to AI

In “Insights + AI: Operationalizing A Hybrid Approach,” Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Sh…

ad optimization

Finding the Right Machine Learning Formula

In “Machine Learning: Optimizing Ad Campaigns,” Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine lear…

insights purpose

Navigating the Insights Capability

Thomas Walker, Vice President, Global Consumer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University, presented…

insights measurement

Navigating to Insights ROI

All Things Insights’ Seth Adler had a chance to sit down and get cooking with Jordan Cusner, Head of Guest Insights, Popeyes Louisiana Kitchen at TMRE…

Data Science & Analytics Strategy
data science

Reinventing the Data Relationship

The reinvention of the relationship between enterprise data science and business stakeholders is upon us. The focus is now on what the data can do for…

actionable insights

Diving Deeper into Measuring Insights ROI

If you can measure it, you can manage it. Insights leaders came together on this panel discussion on “Measuring Insights ROI” to share their respectiv…

business strategy

Demystifying Insights ROI

Key challenges come into translating business insights into ROI. This includes data quality, research bias, no direct translation of insights into bus…

actionable insights

Establishing Insights ROI

In a recent ATI Gathering…Insights ROI, the community looked at the complex issue of insights return on investment from several different angles. Co…

actionable growth

Actioning Insights

Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the probl…

certain uncertainty

Balancing Insights with Uncertainty

Uncertainty abounds, from inflation and layoffs to bank failures and talk of recession, to robust job reports, financial resilience, and the strength…

actionable insights

Reaching the Consumer

Insights are being generated but in some cases are not being used. The first assumption is that these insights aren’t actionable. Which of course migh…

data analytics

Unifying Data Analytics and Insights

To be human or not to be human? That is a relevant question in today’s technology-driven society, and one we posed when thinking about unifying data a…

actionable insights

Elusive Insights

Insights are being generated but in some cases are not being used. The first assumption is that these insights aren’t actionable. Which of course migh…

insights strategy

Gaining Insights Leadership

The role of today’s Insights professional is evolving as Insights teams are increasingly pressured to connect data sources, surface consumer stories a…

actionable growth

Taking Action to Spark Growth

Actionable growth is the process of taking action to achieve a desired outcome. It involves making strategic decisions and implementing tactics that w…

consumer insights

Measuring OTA Programming

Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV’s, and other so…

strategic insights

Building Strategic Insights

The world of data is evolving and ever-changing. A data insights strategy is built in part on the potential data that one hopes to accumulate, the ins…

media insights

Media Industry Insights

It’s not unreasonable to feel overwhelmed when faced with the size and scope of the continuous shifts in the television industry within the past few d…

media insights

Media Insights Report

The All Things Insights Media Insights community completed an extensive survey covering what folks are thinking, how they’re spending and the issues t…

data analytics

Interpreting Data

Data isn’t just a set of numbers in a spreadsheet that sits there collecting digital dust. Michael Nevksi, the Director of Global Insights at Visa, no…

data analytics

Data Fluency

Data fluency and how it applies to an organization is essential for a business to thrive – according to Bob Bress, Vice President and Head of Data S…

data analytics

Digestible Insights

Business founders and leaders are proud of their accomplishments and with good reason. They have led their operations, often for decades and through s…

insights strategy

Timely Insights

“May you live in interesting times.” We are all familiar with this curse (or blessing, depending on how you see it). Many of us even know it as Chines…

data science

Insights Enablers

Over the past two and a half years, there “have been more DIY projects” thus “Insights teams are moving more to becoming consultants and enablers fro…

data analytics

Pandemic Analytics Insights

It is reported that after the pandemic that 50% more customers and teams will use Business Intelligence tools. “Adapting, moving online, and having a…

actionable insights

Data, Analytics, Insights & Action

If you watch June Dershewitz when she’s not looking, you might catch sight of her cape. She is a superhero in the world of data. Her goal is to make t…

inclusion

One Way To Insights ROI

“It’s not only a ‘feel good’ thing anymore. It is actually something that is reflected in profits.” DEI is a business issue. Once nice to have, the co…

data analytics

Insights On Outpacing Further Disruption

The axiom, ‘May you live in interesting times,’ is cited as both an expression as well as a curse. Its origin is foggy. For the past couple of decades…

insights talent

UX Insights

Shilpi Sinha is not only speaking at TMRE but joining the pre-event Innovating Insights Workshop as a table co-host. Both the session on the agenda an…

data science

Data Culture

Global society and business continues to shift from decisions informing data to data informing decisions. That is to say, for most of human history, a…

market research

Insights Resilience

Way back at the beginning of our modern almost apocalypse, there was one term used across the globe and up and down the organization- resilience. Faci…

media insights

Measurement, Currency and Attribution

Keeping pace with innovation is always a challenge. The Media industry not only has to keep pace with that innovation, many players have offerings tha…

insights methodology

Consistent Breakthrough Insights

All Things Insights brought the community together for a live session focused around the concept of providing consistent breakthrough brand insights o…

consumer

The Missing Link Between Data And Business

2022 has proven to be a year of change. While lingering reminders persist, the past two years are falling further and further back in the rear view mi…