How Market Research Is Redefining Marketing’s Competitive Edge
Market research is intersecting with marketing in diverse ways and with perhaps more agility than ever before. Thanks in part to a robust data-driven...
brand insights
Articles
The New Era of Brand Tracking: From Static Surveys to Predictive Intelligence
Brand tracking concepts and tools have been evolving in the marketplace for quite some time to meet marketing and brand needs more effectively. While...
Six Cultural Trends Shaping the Consumer Landscape
What trends lie ahead for marketers and brand innovators as they navigate an uncertain and turbulent global marketplace? Pinpointing emerging trends i...
Trusting AI-Assisted Research for Brand Decisions
Marketers today face mounting pressure to make faster, more accurate decisions. But can AI—a tool often seen as a double-edged sword—be trusted to...
Transforming the Research Lifecycle
Adam Mertz, Chief Growth Officer at Discuss, was in the hot seat at TMRE 2025, sitting down with All Things Insights for an interview. We discussed a...
Getting to Know the Gig Economy
On the final day of TMRE 2025, Michael Nevski, Director, Global Insights at Visa, discussed key consumer trends including the growing gig economy, wit...