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brand insights

Articles

Exploring the Attention Factor for Today’s Brands

For brands and other advertisers, there is a fine balance between media information and media entertainment. Just how brands position themselves and t...

Turn Your Customer Obsession into Brand Strategies

With brand awareness increasing in importance as a way to achieve growth, insight-led brand strategies are becoming more focused and more targeted to...

Recharging Brand Insights to Strengthen Strategy

Before you start developing and improving your brand strategy, it's time to explore brand insights. Just how well do you know your brand, its mission...