Building a Marketing Mix Framework
Suraj Rajdev, Head of Analytics at Google, sat down with All Things Insights' Seth Adler to discuss his session at the Media Insights & Engagement Con...
March 2024
Articles
Focusing On an Augmented Reality Strategy
Augmented Reality is here. But are consumers and advertisers embracing it with open arms? Aarti Bhaskaran, Global Head of Ad Research & Insights at Sn...
Determining the Value of Business Content
Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, ca...
Connecting with Generation Alpha
At the recent Media Insights & Engagement Conference, Seth Adler had a chance to chat with Alexander Cammy, Manager, Insights & Cultural Intelligence...
Adapting to Disruption while Moving Media Insights Forward
The first Media Insights Perspectives Report has recently been released. Brought to you by All Things Insights and the Media Insights & Engagement Con...
Sustainability Myth #5: Certifications Are the Best Way to Communicate Sustainability to Consumers
Brands and retailers who are overwhelmed at the complexities of sustainable product messaging are often tempted to leverage third-party certifications...
Defining Customer Value to Enhance the Purchase Journey
Customer value can sometimes be a tricky measurement to determine. Ultimately, customer value measures a product or service's worth and compares it to...
Perfect Your Product Launches by Powering Them with Predictive Analytics
Predictive analytics is more than a buzzword; it's two buzzwords used together. But really it's a powerful tool that can profoundly impact business ou...
Reinforcing Insights Through Data Engineering
The world of data is always expanding, and with it the need to capture insights. Understanding what stories the data can tell is not always evident at...
Defining Governance to Deliver Data Benefits
Big data is here, it's a growing trend and it's not going away anytime soon. The rise of artificial intelligence and other technological developments...