The Shift from Data-Driven to Insights-Driven: Unlocking the ‘Why’
Data-driven decision-making is the process of using facts, metrics, and insights gleaned from data to guide strategic business decisions. But it's com...
actionable insights
Articles
Strengthening Insights & Marketing Partnerships
Just how do you make an impact when it comes to insights work and marketing? A dynamic virtual panel discussion was recently held exploring that quest...
Judgment Is the Scarce Resource in Data Science
Most data science failures are not technical failures. They are judgment failures. Technical excellence is table stakes… but executives should evalu...
Accelerating Insights into Business Applications
In this interview from TMRE 2025, consultant and educator Yogesh Chavda, Former Instructor, University of South Carolina's Darla Moore School of Busin...
Advancing the Next Era of Data Storytelling, Part 1
The insights community often emphasizes the importance of data storytelling. One could say that it's considered an essential tool in the insights tool...
Integrating Analytics & Insights to Power Decisions
Combining the powers of insights and analytics refers to the synergistic relationship between data analytics—the process of examining raw data—and...