How Market Research Is Redefining Marketing’s Competitive Edge
Market research is intersecting with marketing in diverse ways and with perhaps more agility than ever before. Thanks in part to a robust data-driven...
actionable insights
Articles
Analytical Discipline Means Think Before You Pull the Trigger
What can firearms training teach us about better data science? "Always cheat and always win." That's the most famous line from Clint Smith, founder of...
The Shift from Data-Driven to Insights-Driven: Unlocking the ‘Why’
Data-driven decision-making is the process of using facts, metrics, and insights gleaned from data to guide strategic business decisions. But it's com...
Strengthening Insights & Marketing Partnerships
Just how do you make an impact when it comes to insights work and marketing? A dynamic virtual panel discussion was recently held exploring that quest...
Judgment Is the Scarce Resource in Data Science
Most data science failures are not technical failures. They are judgment failures. Technical excellence is table stakes… but executives should evalu...
Accelerating Insights into Business Applications
In this interview from TMRE 2025, consultant and educator Yogesh Chavda, Former Instructor, University of South Carolina's Darla Moore School of Busin...