The New Era of Brand Tracking: From Static Surveys to Predictive Intelligence
Brand tracking concepts and tools have been evolving in the marketplace for quite some time to meet marketing and brand needs more effectively. While...
predictive analytics
Articles
Partnering with AI to Amplify Human Insights
The insights community is moving faster every day, thanks to AI and other emerging technologies. As this evolution takes place, insights professionals...
The Permission Forecast
A note from contributor Michael Bagalman: The article you are about to read is, superficially, about forecasting. But really, it's about AI. And how f...
Beyond Traditional: The Promise and Perils of Synthetic Data
Synthetic data, powered by the growth of machine learning and AI, is emerging as an early yet influential force in market research. With the promise a...
Redefining Market Research Through the AI Evolution
Artificial intelligence is rapidly impacting and influencing the market research profession. This can be seen in terms of scale, efficiencies and auto...
Evaluating the Use of Synthetic Data
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...