Skip to content

New Work Order: The Future Of Work Is Here

2022 is proving to be a year of change. What was 100% WFH has given way to a return to the office and a prevalence of hybrid work scenarios. This has led to some organizations adopting a wholly work from anywhere approach. It’s led to many- perhaps the majority of organizations- to adopt a 1-3 day in-office model. And it’s led to one CEO to demand all workers back in the office, all of the time.

Though an enigmatic communicator that CEO (Elon Musk) might be, a March Microsoft survey showcased the fact that 50% of leaders say they want workers back in the office 5 days a week. The same survey found that 52% or workers favor a hybrid or fully remote approach.

Join us at TMRE. Register Now.

So, yes- 2022 still has some work to do in figuring itself out. We’ve clearly not yet definitively evolved to what’s next. That said, some patterns have emerged. IBM’s Jim Newswanger who is featured not only on The Road To TMRE October 27th Gathering but at TMRE itself, has highlighted what he’s seeing in the moment:

Research focus remains constant, though methodologies have changed

  • Topics of study remain constant- brand trackers, internally and externally facing surveys, etc.
  • Methodologies, specifically around contact have become more virtual
  • Both internal and external team collaboration have become, ‘virtual first’

For the shift to a virtual approach, Newswanger notes that not only have the contact and collaboration methods become more virtual- they remain more virtual. And there doesn’t seem to be any notable pattern showcasing a shift back.

Talent work-life balance has become a focus for everyone

  • While deliverables were not necessarily impacted, the means of delivering results have shifted

The impression here is that the way people’s lives work and the work people deliver has changed. And that generally, management has taken an evolved approach to work-life balance.  But there seems to be a general pattern of shift towards more in-office activity. And at the moment, macroeconomics – stubborn inflation, a possibly softening labor market- seem to be favoring the momentum of that shift.

Disrupted supply chains propel business model transformation

  • Healthcare and telemedicine were reinvented within weeks
  • Travel, Hospitality & Entertainment had significant shutdowns
  • Retail had marked market share shift and delivery innovation
  • Construction and real estate have had massive spikes and troughs
  • Automotive and technology industries are still experiencing a chip shortage

Every industry was affected in some way and new questions must be asked about how business models must transform in the short-term, mid-term and long-term. Supply chain disruption is still current. Consumer behavior has changed and remains in a state of dynamic evolution. The goal must be to continue to transform in the present to outpace the past.

Working in virtual groups is not going away

  • Knowing how to work in virtual groups both internally and externally
  • Comfort with video is necessary

Not only had communication become more virtual over the past two years, not only does communication remain more virtual. The indication here is that, moving forward, communication will remain more virtual. That pattern can be – at the least- attributed to both efficiency and cost savings.

Embedded data science skills are a must in any team

  • While advances in data science integration into market research were prevalent, the pandemic has metastasized the unifying of analytics and insights (itself, a key topic at TMRE)

The way Newswanger relays this information as “a tidal wave of changes and advances in data science,” which must be respected by the way that market research teams are constructed moving forward.

These are all cogent thoughts by an experienced thought leader in the space. That said, none of the above should strike fellow colleagues as all that surprising. But any one part of the above, if not dealt with appropriately- or worse, ignored- can put an organization on a path fraught with danger.

Join us at TMRE. Register Now.



Related Content

insights leadership

The Strategy Behind Insights Influence

Josh Goldfinch, Director Consumer Insights, Verizon, presented a panel discussion on leadership and influence at TMRE @ Home. All Things Insights’ S…

insights impact

Advocating for More Insights Influence

The latest edition of the Insights Spend & Trends Report has just been released. Brought to you by TMRE and All Things Insights, this benchmarking rep…

actionable growth

Actioning Insights

Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the probl…

insights strategy

Gaining Insights Leadership

The role of today’s Insights professional is evolving as Insights teams are increasingly pressured to connect data sources, surface consumer stories…

actionable growth

Taking Action to Spark Growth

Actionable growth is the process of taking action to achieve a desired outcome. It involves making strategic decisions and implementing tactics that w…

data analytics

Building Strategic Insights

The world of data is evolving and ever-changing. A data insights strategy is built in part on the potential data that one hopes to accumulate, the ins…

insights talent

Insights Talent: Ask, Listen, Act

“Ask, listen, act.” If the pandemic has taught us one critical lesson, it’s that environmental changes don’t occur in a vacuum and can dramatica…

data translation

Translating Data Into Action

“Data is the new oil,” and it seems like everyone wants to get a piece. But what is it that most major companies are missing when it comes to harn…

human resources

Insights Synergy

As the political climate changes, so do our working habits. Going through a pandemic also changes things, as Jim Newswanger, the Senior Market Intelli…

insights strategy

Timely Insights

“May you live in interesting times.” We are all familiar with this curse (or blessing, depending on how you see it). Many of us even know it as Ch…

insights strategy

Insights Enablers

Over the past two and a half years, there “have been more DIY projects” thus “Insights teams are moving more to becoming consultants and enablers…

user experience

UX Insights

Shilpi Sinha is not only speaking at TMRE but joining the pre-event Innovating Insights Workshop as a table co-host. Both the session on the agenda an…


DEI Insights

What if a key set of insights could drive revenue, help the business run more effectively, make the business seem to be leading edge and make current…

user experience

Insights Hacks

What are the hacks, the shortcuts, the clever or elegant solutions which can be applied now? To answer this question we checked-in with three executiv…

data science

Insights Resilience

Way back at the beginning of our modern almost apocalypse, there was one term used across the globe and up and down the organization- resilience. Faci…

future of work

Internal Insights

Think back to the office of February, 2020. In many ways it felt like the office in February, 2010 and February, 2000. For the most part, every single…

actionable insights

Consistent Breakthrough Insights

All Things Insights brought the community together for a live session focused around the concept of providing consistent breakthrough brand insights o…

insights strategy

Mental Fitness In Business Culture

In the first century, it was the Christian Church which accounted for a substantive portion of societal change. In the fifth century, it was Greek Dem…

breakthrough insights

Empowering Breakthrough Insights

Empowering insights through a broader understanding of the business can happen if there are consistent breakthrough brand insights being served to the…

strategic insights

Slow Power: Pacing The Speed Of Insights

We know from Aesop’s “The Tortoise And The Hare” that the ability to achieve great speed doesn’t always mean finishing first in a given journe…

insights strategy

Achieving A Renaissance In Purpose

How many people painted the ceiling of the Sistine Chapel?
Reportedly, one.

How many people are painting the picture of each transforming global b…

insights strategy

Insights From Seizing The Moment

Remember the young students at Welton Academy of “Dead Poets Society,” huddled around the photos of their predecessors who were no longer living….