Reinventing the Data Relationship
The reinvention of the relationship between enterprise data science and business stakeholders is upon us. The focus is now on what the data can do for...
data measurement
Articles
Diving Deeper into Measuring Insights ROI
If you can measure it, you can manage it. Insights leaders came together on this panel discussion on “Measuring Insights ROI” to share their respe...
Data Culture
Global society and business continues to shift from decisions informing data to data informing decisions. That is to say, for most of human history, a...
Measurement, Currency and Attribution
Keeping pace with innovation is always a challenge. The Media industry not only has to keep pace with that innovation, many players have offerings tha...
Follow The Behavior: Calibrating Measurement & Value In New Environments
One might wonder, how much gold is on Mars? What we understand as having value changes based on the environment in which we operate. There might be lo...