Attention Metrics: User Engagement
All Things Insights’ Seth Adler caught up with Aarti Bhaskaran, Global Head of Ad Research & Insights, Snap Inc., at the Media Insights & Engagement...
media measurement
Articles
Measuring OTA Programming
Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV’s, and other...
Media Industry Insights
It’s not unreasonable to feel overwhelmed when faced with the size and scope of the continuous shifts in the television industry within the past few...
Media Insights Report
The All Things Insights Media Insights community completed an extensive survey covering what folks are thinking, how they’re spending and the issues...