consumer empathy

Articles

artificial intelligence
consumer empathy
qualitative research
holistic research
consumer insights

A young ballet dancer balancing on one foot.

January 31, 2025

Unlocking the Future of Consumer Insights: Balancing Technology and Empathy

At TMRE 2024, the spotlight was on the changing landscape of consumer research, focusing on the powerful fusion of AI-driven tools and deep human unde...

data science
human-centric
insights soft skills
empathy
human insights
consumer empathy

Happy family of four and dog walking on the beach by the ocean.

July 9, 2024

Building Empathy to Improve Insights

While customer centricity is a key attribute in today's insights and data-driven corporate culture, success must also be built on a concept of empathy...