How Contradictions in Consumer Identity Are Reshaping Brands
Deep consumer research strives to understand people in all their complexity. This moves research beyond just surface insights but at the same time can...
consumer sentiment
Articles
Getting to Know the Gig Economy
On the final day of TMRE 2025, Michael Nevski, Director, Global Insights at Visa, discussed key consumer trends including the growing gig economy, wit...
Taking the Pulse of Sentiment Analysis
Just how are you assessing sentiment? With the developments in AI, more market researchers are turning to open Internet sentiment analysis tools that...
Navigating Uncertainty: What’s Next for Consumers in 2026
As we head into the important fourth quarter of 2025, there remain several questions about the economic environment and the current state of the consu...
Connecting More Meaningfully with Your Customers
We all know someone who is deeply passionate about a brand, a hobby or interest, whether that's a sports team, comic books, gaming, sewing, fitness, o...
Searching for Emerging Market Research Trends
Consumer behavior is an ever-evolving field, and market research is particularly suited to explore the changing dynamics behind understanding the cons...