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brand strategies


Leveraging Foresights to Drive Brand Goals

Doug Healy, Senior Director, Consumer Insights - Gatorade, PepsiCo, held the session, "Global Might for the Local Fight: Forward Thinking in Brand Str...

Turn Your Customer Obsession into Brand Strategies

With brand awareness increasing in importance as a way to achieve growth, insight-led brand strategies are becoming more focused and more targeted to...