Leveraging Foresights to Drive Brand Goals
Doug Healy, Senior Director, Consumer Insights - Gatorade, PepsiCo, held the session, "Global Might for the Local Fight: Forward Thinking in Brand Str...
brand strategies
Articles
Turn Your Customer Obsession into Brand Strategies
With brand awareness increasing in importance as a way to achieve growth, insight-led brand strategies are becoming more focused and more targeted to...