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Gaining a Competitive Edge Through Benchmarking

Measuring just how well your company is performing over time, competitive benchmarking is a key tactic to determine whether your company, brand, servi...

Turning Competitive Intelligence into Insights

The competitive landscape for many businesses has never been stronger. And from small start-ups to large corporate enterprises, the playing field has...

Turning Data into Market Intelligence

When surveying a new market opportunity, the company's market intelligence efforts come into play. This valuable data helps determine market segmentat...