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Gaining Insights Leadership

In a blog post on IRI Worldwide, “Three Ways to Build an Insight-Driven Organization,” author Kiernan South points to establishing a cultural, data-driven mindset to make insights part of the daily routine. Providing the right resources and capabilities to foster an insights-driven organization is also important. Lastly, the process is important. By that we mean, it’s key to implement data-sharing processes that are quick, efficient and easy. “Strong and effective leadership must be at the core. For a unified strategy across the entire organization, leaders must be willing to spearhead the change and ensure focus and prioritization. They need to articulate what matters and how it will make a significant and positive difference for the business,” wrote South.

Communicate and Take Action

“Ask, listen, act.” If the pandemic has taught us one critical lesson, it’s that environmental changes don’t occur in a vacuum and can dramatically influence the behavior of our employees and insights teams. So if nothing stays the same, and we’re all changing, how can companies meet the ever-evolving landscape their employees wade-through on a daily basis? It requires continuously open dialogue about the factors that most influence us, and then rising to the occasion.

Recently, All Things Insights’ Seth Adler spoke about these employee-related issues with Serena Huang, the Global Head of People Analytics, Visualization & HR Technology at Paypal, who noted that just reaching out and communicating with your employees can make monumental shifts in your company’s ability to innovate and thrive regardless of external pressures within their industry or environment. Click here to Visit All Things Insights, “Insights Talent: Ask, Listen, Act” for further insight.

Additionally, at a previous TMRE Digital Week, Fuel Cycle’s Chief Revenue Officer Calista Corley outlined five areas where insights leaders should start sharpening their skills and capabilities today, so they can help position their organization to succeed tomorrow — and beyond. Check out Corley’s thoughts on the key strategic insights leadership skills that teams need to embrace.

Taking the Lead

So what are some key ways to build Insights leadership teams of the future? A search on ChatGPT gleaned some, yes, insights into this question. A common thread in our research revealed key words such as collaboration, agility, investing in technology and fostering a culture of education and learning. Being adaptive to the market environment, and always being prepared for change, is also a key trait in the evolving world of analytics and insights.

  1. Invest in data-driven decision making: Equip your team with the skills and tools necessary to make decisions based on data, not intuition. Encourage them to use analytics and other techniques such as A/B testing or machine learning.
  2. Foster a culture of continuous learning: Develop an environment where members are encouraged to experiment, share their insights, and learn from each other’s experiences and mistakes.
  3. Leverage technology for increased efficiency: Utilize automated solutions such as AI-powered dashboards or predictive models that can help quickly identify trends and opportunities for improvement in operations or customer experience initiatives.
  4. Empower teams with cross-functional collaboration: Create collaborative spaces where team members from different departments can come together to brainstorm ideas, exchange knowledge, and build consensus around insights projects within the organization.
  5. Build an agile workforce: Focus on developing a flexible workforce that is able to respond quickly when new challenges arise so they can capitalize on potential opportunities without missing out on important changes in the market.

Contributor

  • Matt Kramer

    Matthew Kramer is the Digital Editor for All Things Insights & All Things Innovation. He has over 20 years of experience working in publishing and media companies, on a variety of business-to-business publications, websites and trade shows.

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