Skip to content

Gaining Insights Leadership

In a blog post on IRI Worldwide, “Three Ways to Build an Insight-Driven Organization,” author Kiernan South points to establishing a cultural, data-driven mindset to make insights part of the daily routine. Providing the right resources and capabilities to foster an insights-driven organization is also important. Lastly, the process is important. By that we mean, it’s key to implement data-sharing processes that are quick, efficient and easy. “Strong and effective leadership must be at the core. For a unified strategy across the entire organization, leaders must be willing to spearhead the change and ensure focus and prioritization. They need to articulate what matters and how it will make a significant and positive difference for the business,” wrote South.

Communicate and Take Action

“Ask, listen, act.” If the pandemic has taught us one critical lesson, it’s that environmental changes don’t occur in a vacuum and can dramatically influence the behavior of our employees and insights teams. So if nothing stays the same, and we’re all changing, how can companies meet the ever-evolving landscape their employees wade-through on a daily basis? It requires continuously open dialogue about the factors that most influence us, and then rising to the occasion.

Recently, All Things Insights’ Seth Adler spoke about these employee-related issues with Serena Huang, the Global Head of People Analytics, Visualization & HR Technology at Paypal, who noted that just reaching out and communicating with your employees can make monumental shifts in your company’s ability to innovate and thrive regardless of external pressures within their industry or environment. Click here to Visit All Things Insights, “Insights Talent: Ask, Listen, Act” for further insight.

Additionally, at a previous TMRE Digital Week, Fuel Cycle’s Chief Revenue Officer Calista Corley outlined five areas where insights leaders should start sharpening their skills and capabilities today, so they can help position their organization to succeed tomorrow — and beyond. Check out Corley’s thoughts on the key strategic insights leadership skills that teams need to embrace.

Taking the Lead

So what are some key ways to build Insights leadership teams of the future? A search on ChatGPT gleaned some, yes, insights into this question. A common thread in our research revealed key words such as collaboration, agility, investing in technology and fostering a culture of education and learning. Being adaptive to the market environment, and always being prepared for change, is also a key trait in the evolving world of analytics and insights.

  1. Invest in data-driven decision making: Equip your team with the skills and tools necessary to make decisions based on data, not intuition. Encourage them to use analytics and other techniques such as A/B testing or machine learning.
  2. Foster a culture of continuous learning: Develop an environment where members are encouraged to experiment, share their insights, and learn from each other’s experiences and mistakes.
  3. Leverage technology for increased efficiency: Utilize automated solutions such as AI-powered dashboards or predictive models that can help quickly identify trends and opportunities for improvement in operations or customer experience initiatives.
  4. Empower teams with cross-functional collaboration: Create collaborative spaces where team members from different departments can come together to brainstorm ideas, exchange knowledge, and build consensus around insights projects within the organization.
  5. Build an agile workforce: Focus on developing a flexible workforce that is able to respond quickly when new challenges arise so they can capitalize on potential opportunities without missing out on important changes in the market.

Contributor

  • Matt Kramer

    Matthew Kramer is the Digital Editor for All Things Insights & All Things Innovation. He has over 20 years of experience working in publishing and media companies, on a variety of business-to-business publications, websites and trade shows.

    View all posts

Related Content

Elevating Insights Impact

Market research efforts are evolving as corporations strive to determine actionable insights, implement new operations and infrastructures, and establ…

Building Empathy to Improve Insights

While customer centricity is a key attribute in today’s insights and data-driven corporate culture, success must also be built on a concept of empathy…

 
 

More Related Content

Basketball on the court with hoop in background.
actionable insights

Elevating Insights Impact

Market research efforts are evolving as corporations strive to determine actionable insights, implement new operations and infrastructures, and establ…

Happy family of four and dog walking on the beach by the ocean.
empathy

Building Empathy to Improve Insights

While customer centricity is a key attribute in today’s insights and data-driven corporate culture, success must also be built on a concept of empathy…

Pinpointing on a map, ie, being strategic.
actionable insights

Finding Stakeholder Alignment

Stakeholder alignment is increasingly important in both overall business and insights strategy. As the enterprise strives for organizational success,…

Reaching into a full tool kit on the ground.
doing more with less

Putting Together DIY Research Solutions

It seems that whether the economy is surging or stagnant, the emphasis on do-it-yourself market research has remained a relatively strong attribute in…

Hand pointing to computer screen with data charts.
strategic insights

Engaging Sales with Market Research

At TMRE @ Home’s Insights ROI & Strategy Summit, Joe Agostinelli, Sr. Director of Market Research, Morningstar, gave the presentation, “Strategic Insi…

Many colored arrows pointing to the center of the graphic.
actionable insights

Driving Analytics & Insights Action

At this year’s TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, “Data…

Vortex-like laser images in space like setting.
data science

Finding the Right AI Research Opportunities

As part of the AI & Tech Summit portion of this year’s TMRE @ Home virtual gathering, David Iudica, SVP, Research and Insights: Retail and Wealth, Cit…

Hands shaping a clay pot on the potter wheel.
market research mission

Positioning the Market Research Mission

Just how should the enterprise and the team go about determining its market research mission? This specific market research mission is not necessarily…

Woman in a laboratory testing formulas.
forecasting

Finding the Right Concept Testing Formula

Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as…

soccer player on his knees upset that he lost or missed goal.
insights mindset

How Insights Can Benefit from Failure

No one actively looks to launch an unsuccessful product or venture. Yet failing can have its upside. There is a philosophy of thought in the business…

Book with pages flying open.
insights talent

Learning the Soft Skills of Market Research

Skills can be developed in a variety of ways in the insights workplace to create an effective, versatile employee with a diverse arsenal of competenci…

stressed out worker in front of laptop
future of work

Stay Competitive Through Upskilling

Upskilling and reskilling—training workers so they can fill more advanced roles in an organization—is becoming vital in today’s business environme…

open book, flipping through pages
data strategy

Harnessing Data Storytelling

As data becomes more accessible throughout an organization, the need for data storytelling becomes more important in terms of strategy. It’s no longer…

Gold bars
quantifying content

Determining the Value of Business Content

Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, ca…

data science

Defining Governance to Deliver Data Benefits

Big data is here, it’s a growing trend and it’s not going away anytime soon. The rise of artificial intelligence and other technological developments…

market intelligence

Turning Data into Market Intelligence

When surveying a new market opportunity, the company’s market intelligence efforts come into play. This valuable data helps determine market segmentat…

insights activation

Diving Deeper into Insights ROI

The third day of TMRE@Home, May 2, will demonstrate best practices involved in developing and positioning insights ROI. Fusing AI, data and analytics…

data science

Blending Analytics & Insights

The second day of TMRE@Home, May 1, will demonstrate best practices involved in marrying analytics with insights. Insights from analytics can be an ev…

data science

Plugging into the Future With AI

TMRE@Home is going to be held virtually this year from April 30 to May 2, 2024, and it will feature several educational tracks for insights and market…

data science

Building the Analytics & Insights Ecosystem

The recent TMRE Continued virtual event hosted a session, “Blending Analytics & Insights to Drive Business Outcomes.” Moderated by All Things Insights…

consumer sentiment

New Frontiers for Capturing Consumer Sentiment

Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft, and David Evans, Senior Research Manager, Microsoft, held the session, “Captur…

do it yourself insights

Evolving Your In-House Team

During TMRE Continued, All Things Insights’ Seth Adler had a chance to hold a session with Shilpa Khanna, Assoc. Dir., Transformational Growth Insight…

insights strategy

Increasing Insights Influence

Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University,…

consumer insights

Operationalizing a Hybrid Approach to AI

In “Insights + AI: Operationalizing A Hybrid Approach,” Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Sh…

machine learning

Finding the Right Machine Learning Formula

In “Machine Learning: Optimizing Ad Campaigns,” Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine lear…

insights influence

Navigating the Insights Capability

Thomas Walker, Vice President, Global Consumer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University, presented…

insights team

The Evolution of Building an Insights Team

Josh Goldfinch, Director Customer Insights, Verizon, participated in a panel at TMRE focused on “Building an Insights Function from the Ground Up.” Al…

technology

Setting the Stage for the Future of Insights

Setting the stage for insights into 2024 and beyond, All Things Insights’ Seth Adler had a chance to speak with Oksana Sobol, Senior Director, Insight…

ideation

Finding Your Way to Breakthroughs

All Things Insights’ Seth Adler got a chance to sit down with author and professor Adam Alter, at this year’s TMRE. Alter gave a keynote presentation…

insights influence

The Strategy Behind Insights Influence

Josh Goldfinch, Director Consumer Insights, Verizon, presented a panel discussion on leadership and influence at TMRE @ Home. All Things Insights’ Set…

insights influence

Advocating for More Insights Influence

The latest edition of the Insights Spend & Trends Report has just been released. Brought to you by TMRE and All Things Insights, this benchmarking rep…

Data Science & Analytics Strategy
data quality

Reinventing the Data Relationship

The reinvention of the relationship between enterprise data science and business stakeholders is upon us. The focus is now on what the data can do for…

stakeholder engagement

Actioning Insights

Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the probl…

technology

Unifying Data Analytics and Insights

To be human or not to be human? That is a relevant question in today’s technology-driven society, and one we posed when thinking about unifying data a…

actionable growth

Taking Action to Spark Growth

Actionable growth is the process of taking action to achieve a desired outcome. It involves making strategic decisions and implementing tactics that w…

consumer insights

Redefining the Home Experience

All Things Insights’ Seth Adler caught up with David Schliecker, Group VP, HGTV Insights and Strategy, Warner Bros. Discovery, at the Media Insights &…

data science

Measuring OTA Programming

Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV’s, and other so…

data insights strategy

Building Strategic Insights

The world of data is evolving and ever-changing. A data insights strategy is built in part on the potential data that one hopes to accumulate, the ins…

human resources

Insights Talent: Ask, Listen, Act

“Ask, listen, act.” If the pandemic has taught us one critical lesson, it’s that environmental changes don’t occur in a vacuum and can dramatically in…

data translation

Translating Data Into Action

“Data is the new oil,” and it seems like everyone wants to get a piece. But what is it that most major companies are missing when it comes to harnessi…

human resources

Insights Synergy

As the political climate changes, so do our working habits. Going through a pandemic also changes things, as Jim Newswanger, the Senior Market Intelli…

data fluency

Interpreting Data

Data isn’t just a set of numbers in a spreadsheet that sits there collecting digital dust. Michael Nevksi, the Director of Global Insights at Visa, no…

data fluency

Data Fluency

Data fluency and how it applies to an organization is essential for a business to thrive – according to Bob Bress, Vice President and Head of Data S…

data driven culture

Digestible Insights

Business founders and leaders are proud of their accomplishments and with good reason. They have led their operations, often for decades and through s…

speed to insights

Timely Insights

“May you live in interesting times.” We are all familiar with this curse (or blessing, depending on how you see it). Many of us even know it as Chines…

disruptive innovation

Insights Enablers

Over the past two and a half years, there “have been more DIY projects” thus “Insights teams are moving more to becoming consultants and enablers fro…

business intelligence

Pandemic Analytics Insights

It is reported that after the pandemic that 50% more customers and teams will use Business Intelligence tools. “Adapting, moving online, and having a…

actionable insights

Data, Analytics, Insights & Action

If you watch June Dershewitz when she’s not looking, you might catch sight of her cape. She is a superhero in the world of data. Her goal is to make t…

data quality

One Way To Insights ROI

“It’s not only a ‘feel good’ thing anymore. It is actually something that is reflected in profits.” DEI is a business issue. Once nice to have, the co…

data science

Insights On Outpacing Further Disruption

The axiom, ‘May you live in interesting times,’ is cited as both an expression as well as a curse. Its origin is foggy. For the past couple of decades…

foresights culture

UX Insights

Shilpi Sinha is not only speaking at TMRE but joining the pre-event Innovating Insights Workshop as a table co-host. Both the session on the agenda an…

data literacy

Insights Hacks

What are the hacks, the shortcuts, the clever or elegant solutions which can be applied now? To answer this question we checked-in with three executiv…

data science

Data Culture

Global society and business continues to shift from decisions informing data to data informing decisions. That is to say, for most of human history, a…

insights leadership

Insights Resilience

Way back at the beginning of our modern almost apocalypse, there was one term used across the globe and up and down the organization- resilience. Faci…

future of work

New Work Order: The Future Of Work Is Here

2022 still has some work to do in figuring itself out. We’ve clearly not yet definitively evolved to what’s next. That said, some patterns have emerge…

future of work

Internal Insights

Think back to the office of February, 2020. In many ways it felt like the office in February, 2010 and February, 2000. For the most part, every single…

media

Measurement, Currency and Attribution

Keeping pace with innovation is always a challenge. The Media industry not only has to keep pace with that innovation, many players have offerings tha…

breakthrough insights

Consistent Breakthrough Insights

All Things Insights brought the community together for a live session focused around the concept of providing consistent breakthrough brand insights o…

TMRE

Mental Fitness In Business Culture

In the first century, it was the Christian Church which accounted for a substantive portion of societal change. In the fifth century, it was Greek Dem…

breakthrough insights

Empowering Breakthrough Insights

Empowering insights through a broader understanding of the business can happen if there are consistent breakthrough brand insights being served to the…

insights strategy

Slow Power: Pacing The Speed Of Insights

We know from Aesop’s “The Tortoise And The Hare” that the ability to achieve great speed doesn’t always mean finishing first in a given journey. And w…

leadership

Achieving A Renaissance In Purpose

How many people painted the ceiling of the Sistine Chapel?
Reportedly, one.

How many people are painting the picture of each transforming global b…

leadership

Insights From Seizing The Moment

Remember the young students at Welton Academy of “Dead Poets Society,” huddled around the photos of their predecessors who were no longer living. But…

business insights

The Missing Link Between Data And Business

2022 has proven to be a year of change. While lingering reminders persist, the past two years are falling further and further back in the rear view mi…

leadership

A Contemporary Insights Organization

We are in the process of experiencing the second paradigm shift of human behavior in just a three year period. For a prepared organization, this is a…