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Data Science & Analytics Strategy

One of the featured categories on All Things Insights is our Data Science and Analytics Strategy page which features a range of helpful information for the insights professional. This includes strategy, business value, insights and analytics, data democratization, data governance, artificial intelligence, predictive modeling, and other talent and tools subjects. The data science and analytics strategy section further looks at insights and metrics tied to strategic business goals, data quality and literacy, and other foundational knowledge for the insights expert and novice alike.

A data science strategy is a comprehensive plan or framework that outlines how an organization intends to leverage data science techniques, methodologies, and technologies to achieve its business objectives and goals. It involves defining the purpose, scope, goals, and methods for utilizing data science to drive decision-making, innovation, and value creation within the organization. A well-defined data science and analytics strategy aligns data initiatives with the overall business strategy and ensures that data-driven insights are harnessed to gain a competitive edge.

Key components of a data science strategy may include business objectives and goals, data collection and quality, data management, data analysis and modeling, talent and skill development, technology infrastructure, data governance and ethics, and stakeholder engagement. A well-executed data science and analytics strategy can help organizations unlock the full potential of their data assets, make informed decisions, uncover valuable insights, and innovate in ways that drive growth and competitive advantage.

Articles

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Determining the Value of Business Content

Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, ca...

Perfect Your Product Launches by Powering Them with Predictive Analytics

Predictive analytics is more than a buzzword; it's two buzzwords used together. But really it's a powerful tool that can profoundly impact business ou...

Reinforcing Insights Through Data Engineering

The world of data is always expanding, and with it the need to capture insights. Understanding what stories the data can tell is not always evident at...

Defining Governance to Deliver Data Benefits

Big data is here, it's a growing trend and it's not going away anytime soon. The rise of artificial intelligence and other technological developments...

Blending Analytics & Insights

The second day of TMRE@Home, May 1, will demonstrate best practices involved in marrying analytics with insights. Insights from analytics can be an ev...

Plugging into the Future With AI

TMRE@Home is going to be held virtually this year from April 30 to May 2, 2024, and it will feature several educational tracks for insights and market...

Building the Analytics & Insights Ecosystem

The recent TMRE Continued virtual event hosted a session, "Blending Analytics & Insights to Drive Business Outcomes." Moderated by All Things Insights...

New Frontiers for Capturing Consumer Sentiment

Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft, and David Evans, Senior Research Manager, Microsoft, held the session, "Captur...

Operationalizing a Hybrid Approach to AI

In "Insights + AI: Operationalizing A Hybrid Approach," Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Sh...

Finding the Right Machine Learning Formula

In "Machine Learning: Optimizing Ad Campaigns," Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine lear...