Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke...
At the front end of insights strategy, strategic foresights is not simply guesswork but is instead a specific methodology and the tools developed to a...
Building a foresight culture focused on the future is a critical tool for today’s enterprises to compete. It is also much like building a foundation...
A key component of any marketing strategy is to think about and plan for the future. Despite constant macro and micro disruption, marketers can still...