Navigating the Future Through Trend Mapping
Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke...
foresights
Articles
Thinking Ahead with the Advantage of Foresights Methodologies
At the front end of insights strategy, strategic foresights is not simply guesswork but is instead a specific methodology and the tools developed to a...
Stay Ahead of the Curve by Building Foresight Culture
Building a foresight culture focused on the future is a critical tool for today’s enterprises to compete. It is also much like building a foundation...
Using Insights to Predict the Future
A key component of any marketing strategy is to think about and plan for the future. Despite constant macro and micro disruption, marketers can still...