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Turning Data into Market Intelligence

When surveying a new market opportunity, the company's market intelligence efforts come into play. This valuable data helps determine market segmentat...

Getting Social to Measure User Engagement

Social media is changing in sometimes complex ways as featured content generated by users in a private capacity has often been supplemented and perhap...

Finding the Right Path to a Measurement Framework System

Consensus on agency measuring frameworks for media today is difficult to develop even in the broadest terms given the rapid proliferation of media and...

Super Insights

Talking with Peter Leimbach, Senior Vice President, Ad Sales Research at FOX Sports, it's clear that pro football teams aren't the only ones competing...