Measuring Brand Health
Building a strong and healthy brand presence in the market and creating brand awareness in the minds of consumers is a very competitive endeavor. It's...
Business Insights
One of the featured categories on All Things Insights is our Business Insights Resource page which features a range of helpful information for the insights professional. This includes business intelligence, business strategy, brand insights, brand/product strategies, industry trends, competitive intelligence, market strategies, and more. This area further looks at insights impact and influence, marketing research, return on investment, and other foundational knowledge for the insights expert and novice alike.
Business insights are specific and valuable pieces of knowledge gained from the analysis of data and information related to a business’s operations, performance, customers, competitors, and market trends. These insights go beyond basic data points and provide a deeper understanding of the factors influencing a business’s success or challenges. Our highly curated business insights resources help decision-makers make informed choices by revealing patterns, correlations, trends, and causal relationships that might not be immediately apparent.
Business insights can pertain to various aspects of an organization, including sales, marketing, finance, operations, supply chain, customer behavior, and more. They play a crucial role in shaping business strategies, identifying opportunities for improvement, addressing inefficiencies, and optimizing overall performance. The process of extracting insights involves data collection, analysis, interpretation, and presentation to provide business intelligence and actionable information that supports effective decision-making and helps the business achieve its goals.
Articles
The Value of Building Brand Trust
As consumers overall, and growing demographic groups such as Generation Z, call for more honesty, transparency and authenticity regarding the companie...
Discover the Value of Pricing Research
You have spent a great deal of time, energy, and resources and you have reached the next stage of your product development efforts. Now what? One key...
Elevating Insights Impact
Market research efforts are evolving as corporations strive to determine actionable insights, implement new operations and infrastructures, and establ...
Mastering Funnel Analytics
Funnel analytics is an area of insights that perhaps doesn't get as much attention as it should. We are all probably familiar with the sales and marke...
Positioning the Market Research Mission
Just how should the enterprise and the team go about determining its market research mission? This specific market research mission is not necessarily...
Turning Competitive Intelligence into Insights
The competitive landscape for many businesses has never been stronger. And from small start-ups to large corporate enterprises, the playing field has...
Turning Data into Market Intelligence
When surveying a new market opportunity, the company's market intelligence efforts come into play. This valuable data helps determine market segmentat...
Diving Deeper into Insights ROI
The third day of TMRE@Home, May 2, will demonstrate best practices involved in developing and positioning insights ROI. Fusing AI, data and analytics...
Navigating to Insights ROI
All Things Insights' Seth Adler had a chance to sit down and get cooking with Jordan Cusner, Head of Guest Insights, Popeyes Louisiana Kitchen at TMRE...