Business Insights
One of the featured categories on All Things Insights is our Business Insights Resource page which features a range of helpful information for the insights professional. This includes business intelligence, business strategy, brand insights, brand/product strategies, industry trends, competitive intelligence, market strategies, and more. This area further looks at insights impact and influence, marketing research, return on investment, and other foundational knowledge for the insights expert and novice alike.
Business insights are specific and valuable pieces of knowledge gained from the analysis of data and information related to a business’s operations, performance, customers, competitors, and market trends. These insights go beyond basic data points and provide a deeper understanding of the factors influencing a business’s success or challenges. Our highly curated business insights resources help decision-makers make informed choices by revealing patterns, correlations, trends, and causal relationships that might not be immediately apparent.
Business insights can pertain to various aspects of an organization, including sales, marketing, finance, operations, supply chain, customer behavior, and more. They play a crucial role in shaping business strategies, identifying opportunities for improvement, addressing inefficiencies, and optimizing overall performance. The process of extracting insights involves data collection, analysis, interpretation, and presentation to provide business intelligence and actionable information that supports effective decision-making and helps the business achieve its goals.
Articles
- agile research
- consumer engagement
- media and entertainment
- actionable insights
- consumer insights
- data science
- insights impact

- consumer insights
- stakeholder engagement
- insights influence
- insights impact
- active listening
- actionable insights

Igniting High Impact Insights Work
Driving Innovation and Consumer Loyalty
- data analytics
- insights strategy
- organizational strategy
- human insights
- employee engagement
- employee experience
- workplace engagement
- co-creation

Building Stronger Workplaces: Strategies for Employee Engagement and Brand Growth
- brand strategy
- consumer engagement
- personalization
- brand marketing
- audience engagement
- brand advertising
- multi-platform

Unlocking the Power of Diverse Audiences in Market Research
- insights strategy
- data science
- insights culture
- artificial intelligence
- human insights
- actionable insights
- consumer insights
- consumer trends
- consumer behavior

Sharpening Insights Best Practices
- actionable insights
- insights strategy
- data science
- artificial intelligence
- future of insights
- human insights

Activating the Future of Insights
- consumer insights
- data science
- insights culture
- artificial intelligence
- storytelling
- insights mindset
- product development
- choice architecture
- consumer experience

TMRE 2024 Keynotes Inspire Insights to Action
- human insights
- qualitative research
- brand health tracking
- consumer insights
- insights strategy
- data science
- insights leadership
- insights culture
- artificial intelligence

TMRE 2024 Report: Leading Through Change
- consumer behavior
- brand health
- brand health tracking
- mental availability
- category entry points
- brand loyalty
- share of mind
