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Business Insights

One of the featured categories on All Things Insights is our Business Insights Resource page which features a range of helpful information for the insights professional. This includes business intelligence, business strategy, brand insights, brand/product strategies, industry trends, competitive intelligence, market strategies, and more. This area further looks at insights impact and influence, marketing research, return on investment, and other foundational knowledge for the insights expert and novice alike.

 

Business insights are specific and valuable pieces of knowledge gained from the analysis of data and information related to a business’s operations, performance, customers, competitors, and market trends. These insights go beyond basic data points and provide a deeper understanding of the factors influencing a business’s success or challenges. Our highly curated business insights resources help decision-makers make informed choices by revealing patterns, correlations, trends, and causal relationships that might not be immediately apparent.

 

Business insights can pertain to various aspects of an organization, including sales, marketing, finance, operations, supply chain, customer behavior, and more. They play a crucial role in shaping business strategies, identifying opportunities for improvement, addressing inefficiencies, and optimizing overall performance. The process of extracting insights involves data collection, analysis, interpretation, and presentation to provide business intelligence and actionable information that supports effective decision-making and helps the business achieve its goals.

Articles

Kids sliding down a big water slide on rafts.

Mastering Funnel Analytics

Funnel analytics is an area of insights that perhaps doesn't get as much attention as it should. We are all probably familiar with the sales and marke...
Hands shaping a clay pot on the potter wheel.

Positioning the Market Research Mission

Just how should the enterprise and the team go about determining its market research mission? This specific market research mission is not necessarily...

Turning Competitive Intelligence into Insights

The competitive landscape for many businesses has never been stronger. And from small start-ups to large corporate enterprises, the playing field has...

Turning Data into Market Intelligence

When surveying a new market opportunity, the company's market intelligence efforts come into play. This valuable data helps determine market segmentat...

Diving Deeper into Insights ROI

The third day of TMRE@Home, May 2, will demonstrate best practices involved in developing and positioning insights ROI. Fusing AI, data and analytics...

Navigating to Insights ROI

All Things Insights' Seth Adler had a chance to sit down and get cooking with Jordan Cusner, Head of Guest Insights, Popeyes Louisiana Kitchen at TMRE...

Revealing Top Market Research Themes from TMRE 2023

The market research industry gathered for three days of TMRE (The Market Research Event) in sunny Denver at the Gaylord Rockies Resort & Convention Ce...

Taking a Solutions Approach to Market Research Trends

Market research trends shift over the course of time, whether it be key takeaways from this year or the evolution of techniques over the decades. An e...

Turn Your Customer Obsession into Brand Strategies

With brand awareness increasing in importance as a way to achieve growth, insight-led brand strategies are becoming more focused and more targeted to...

Recharging Brand Insights to Strengthen Strategy

Before you start developing and improving your brand strategy, it's time to explore brand insights. Just how well do you know your brand, its mission...