Evaluating the Use of Synthetic Data
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...
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Weighing the Potential of Synthetic Data
With advancements in artificial intelligence and other emerging technologies, the questions swirling around synthetic data continue to grow in the ins...
Sustainability Myth #10: Sustainability Isn’t Enough to Transform a Brand
As sustainability has reached an inflection point with consumers across industries, many brands and retailers want to capitalize on their sustainabili...
Sustainability Myth #9: Consumer Expectations for Sustainability are Only in Food & Fashion
One of the primary jobs of insight professionals is to unearth, socialize, and unite stakeholders around emerging trends that can fundamentally transf...
Creating New Frontiers with Synthetic Data Solutions
As artificial intelligence technology continues to develop at a rapid pace, the data pipeline has gotten wider and more complex. It's all about the am...
Sustainability Myth #8: Sustainable Solutions Are Only for High-Income, Luxury Shoppers
Historically, high-income, luxury shoppers were the early adopters of sustainable solutions. This was driven by a combination of their environmental a...
Sustainability Myth #7: Gen Z is Driving Sustainable Change
Now that Gen Z is coming of age and flexing their buying power and influence, a common misconception is that they will be the generation that will ush...
Sustainability Myth #6: Consumers Are Not Willing to Pay More for Sustainability
Over the past two decades, I have never left a meeting with a brand or retailer without someone asking me the question, "will consumers pay more for s...
Sustainability Myth #5: Certifications Are the Best Way to Communicate Sustainability to Consumers
Brands and retailers who are overwhelmed at the complexities of sustainable product messaging are often tempted to leverage third-party certifications...
Sustainability Myth #4: Messaging Sustainable Solutions to Consumers is too Complex
Over the last 15 years, one of the biggest myths I have encountered from marketing teams at the world's largest brands and retailers is that messaging...