Insights & AI
All Things Insights has covered the technological shift and evolving nature of AI in several blogs and reports, and we present a selection here for your review so you can get up to speed before TMRE@Home.
In “Insights + AI: Operationalizing A Hybrid Approach,” Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Shield of Rhode Island; and Chris Whitely, Senior Director, Product Management (Data Science), Comcast, looked at identifying the strengths and limitations of AI in consumer insights and understanding its role as a complementary tool.
In “Machine Learning: Optimizing Ad Campaigns,” Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine learning with All Things Insights’ Seth Adler, from a variety of angles and how we should be looking at this technology moving forward. The session was part of TMRE Continued, which featured themed tracks including the AI for Insights & Analytics Summit Continued.
Max Wartel, Director of Consumer Insights, Fandom, held an AI-related session at TMRE, which focused on the perceptions of AI in a user-generated community. Generative AI tools like ChatGPT and others offer exciting possibilities in the user generated content (UGC) space, however, perceptions of AI range from excitement to fear. All Things Insights’ Seth Adler got a chance to chat with Wartel about the Fandom study.
The market research industry gathered for three days of TMRE (The Market Research Event) in Denver. Among the networking, keynote speakers and broad range of insights-oriented educational tracks at the event, All Things Insights was in attendance to hold a panel on our latest Insights Spend & Trends Report, which debuted its survey results and other findings. A key theme of this year’s report is the rise of artificial intelligence (AI) in the insights discipline. AI was also a key trending topic at this year’s show, but other trends emerged as well. Here, All Things Insights looks at AI and other top themes that were highlighted at this year’s TMRE.
All Things Insights’ H2 2023 edition of the Insights Spend & Trends Report has been released—and artificial intelligence (AI) is top of mind for many in the insights industry. Last week, we discussed the report in the context of AI’s early stages within the insights field, and how the industry seems to be embracing advanced technology with cautious optimism. Here, we look at the seemingly paradoxical themes of AI and human insights—and how they can work together.
The H2 2023 edition of the Insights Spend & Trends Report has been released, with a clear focus on artificial intelligence (AI), which seems to be on the minds of the insights industry. Brought to you by All Things Insights, this benchmarking report showcases how insights leaders are changing mindsets, shifting priorities and spending allocations in the second half of 2023 as they balance their insights efforts with the latest technological developments.
To be human or not to be human? That is a relevant question in today’s technology-driven society, and one we posed when thinking about unifying data analytics and insights. After all, with the rise of AI, machine learning, and automation technologies, these are a lot more than just buzzwords we hear at conferences. While there is no doubt that these fields will transform the insights space, very few of us truly understand their value and the challenges they will present to our industry and selves. The intersection of technology and methodology is happening, but it’s unclear what if any practical value they will hold in the future.
Inviting All to TMRE@Home
Insights professionals are particularly optimistic about the potential future opportunities that AI will bring as it develops, but not all are willing to be early adopters. The ability of AI to produce quality data, and more importantly, influence the human element, have become two of the biggest challenges AI proponents are facing today. Join us April 30, the first day of TMRE@Home, and learn from industry leaders about how artificial intelligence can support data storytelling, increase operational efficiency, limit the need for “rework,” and support your industry as a whole.
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