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November 2022

Articles

Digestible Insights

Business founders and leaders are proud of their accomplishments and with good reason. They have led their operations, often for decades and through s...

Gen Z Insights

"Ultimately Gen Z demands a new media plan. The previous ways of thinking in terms of length being a precursor of the efficacy of advertising content...

Timely Insights

"May you live in interesting times." We are all familiar with this curse (or blessing, depending on how you see it). Many of us even know it as Chines...

Insights Enablers

Over the past two and a half years, there "have been more DIY projects'' thus "Insights teams are moving more to becoming consultants and enablers fro...