Skip to content

Behavioral Insights

Resilience, for the business, for the community, for the person- is absolutely necessary. We’re in the process of establishing a Data Culture. We continue to attempt to square the circle on the New Work Order. A blending of traditional approaches with new methodologies is a preferred path forward. And whatever the endeavor, ensure its purpose is established.  

One other key and very human truth is emerging. Focusing on mental health is not only necessary, it’s potentially a value proposition. We’ve discussed how the business can truly benefit from a focus on mental fitness. We’ve also discussed how much it benefits management to discover new minds. But what each of us controls in the absolute, is the ability to strive for personal mental well-being.

Dominique Batiste, Director of Insights and Cultural Intelligence for Paramount shared thoughts on mental health in a somewhat recent conversation. The first note she sounded was that she’s finally “learned to take mental health seriously.” And she’s doing that by focusing on what matters. To crystallize that concept she focused on the simplicity of eating dinner at home and how over the past few years- she would eat out multiple times a week. Through the pandemic she realized that a never-stop, rat-race based mentality did not benefit her. 

More time to breathe leads to more time to rest which leads to living better. Living better leads to working smarter. On working smarter, Batiste has the point of view that productivity and effectiveness doesn’t depend on communication means. To that end, the new paradigm doesn’t even need to rhyme with the old. In learning what works for each organization, each business, each group, each team and each person- learn from the past- all of the past- and let that inform what is learned in the present to inform what happens in the future.

Oh and by the way, all of this focus on personal mental well-being has a benefit which is particularly useful for the insights discipline. Self realization feeds a more holistic understanding of human behavior. So if you don’t do it to benefit your life or even your work-life balance, at least do it to benefit your job.

Contributors

Related Content

Powering Audience Engagement

Audience engagement is a key aspect of digital marketing and digital brands, from media platforms that offer rich content to entertain and educate the…

Improving Customer Conversations

When was the last time you had a conversation with one of your customers? Having a conversation generates analysis that can be used for qualitative ma…

 
 

More Related Content

A 'conductor' facing an audience in a theater.
active listening

Powering Audience Engagement

Audience engagement is a key aspect of digital marketing and digital brands, from media platforms that offer rich content to entertain and educate the…

Woman holding her hands up and looking at various colored thought bubbles around her.
customer feedback

Improving Customer Conversations

When was the last time you had a conversation with one of your customers? Having a conversation generates analysis that can be used for qualitative ma…

Young girl outside blowing bubbles.
focus groups

Staying on the Pulse of the Youth Market

Children and young people have their own unique perspectives on products and services. In gaining qualitative market research from these demographics,…

data science

Leading with Human-Centric Insights

As technology rapidly changes the world around us, such as the growth of artificial intelligence, there is a counterpoint to this evolution: A focus o…

Teen with hoodie, blocking the camera with his hand.
consumer trends

Connecting with Generation Z

As brands grapple with the challenges and opportunities of marketing to Generation Z, it becomes crucial to learn more about the preferences of this t…

Woman gazing at open window.
user experience

Exploring the Meaning of Human Insights

If you are looking for ways to enhance the user experience of a product or service, digital or otherwise, tapping into human insight is essential to t…

Happy family of four and dog walking on the beach by the ocean.
human insights

Building Empathy to Improve Insights

While customer centricity is a key attribute in today’s insights and data-driven corporate culture, success must also be built on a concept of empathy…

A chain link with one gold link standing out on black background.
consumer engagement

Reconnecting With Unengaged Customers

We all know the stories of successful consumer loyalty reward programs, which benefit the customers that are most loyal with rewards, points, discount…

Colorful windows set into a colorful wall.
customer feedback

Getting Closer to Your Customers

There are a variety of options available when it comes to understanding your customers or target audience. Chief among them in the market research fie…

Baby's hand holding an adult's hand.
personalization

Mastering Multi-Generational Marketing

Today’s consumer audiences are diverse and span multiple generations. Each demographic group has unique preferences, concerns, and values. Ultimately,…

Happy man holding trophy and confetti raining down.
customer experience

Using Insights to Win Customer Loyalty

Are your customers staying put, or is your company struggling with retention? Leveraging market research and gaining actionable insights could be the…

A wide range of emoji faces from happy to sad and angry.
customer experience

Improving the Customer Feedback Experience

As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies…

Darts resting on the side of a bullseye.
customer experience

Taking a Customer-Centric Business Approach

Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketin…

A big magnifying glass.
cultural anthropology

Searching for Cultural Anthropology Insights

Consumers and brands are influenced by culture. Our values and identities, among a variety of societal and social factors, are tied to cultural contex…

playing the Jenga block game
media mix models

Building a Marketing Mix Framework

Suraj Rajdev, Head of Analytics at Google, sat down with All Things Insights’ Seth Adler to discuss his session at the Media Insights & Engagement Con…

media insights

Connecting with Generation Alpha

At the recent Media Insights & Engagement Conference, Seth Adler had a chance to chat with Alexander Cammy, Manager, Insights & Cultural Intelligence…

recycling

Driving the Sustainability Message Home

Justin Coates, Head of Global Market Research & Consumer Insights, Eastman Chemical Company, knows a thing or two about sustainability and the role in…

consumer mindset

Thinking Through the Perception Perspective

All Things Insights’ Seth Adler discussed a variety of subjects with author and journalist David McRaney at this year’s TMRE. McRaney gave a keynote p…

consumer behavior

Infusing the Behavioral Insights Mindset

During the “Behavioral Insights” session of the Road to TMRE Gathering, Seth Adler explored “Activating Behavioral Insights: Team & Consumer Themes” w…

actionable insights

Reaching the Consumer

Insights are being generated but in some cases are not being used. The first assumption is that these insights aren’t actionable. Which of course migh…

consumer trends

Charting A Sustainable Way Forward

Call it an eco-awakening, as more global consumers gravitate to sustainable products or at least indicate their growing awareness and even desire for…

consumer trends

Harnessing the Pulse of Trends

These consistently disruptive times have ensured us that it’s never been more important to stay on top of the pulse of the market. That’s true for pat…

changing consumer

A Changing Consumer Shapes Media Evolution

All Things Insights’ Seth Adler caught up with Edwin Wong, SVP Insights & Innovation, Vox Media, at the Media Insights & Engagement Conference earlier…

consumer focus
consumer focus

Driving Consumer Focus

Putting the customer first is a time-honored tradition that remains current and relevant to this day. Consumer focus is a strategy that focuses on und…

consumer insights

Collaboration Around The Consumer

The consumer is now in the driver’s seat, and James Petretti is no stranger to that fact. Success is not possible if the consumer is not buying into w…

consumer insights

Fan Insights

Thanks to the advent of social media and streaming services, the world of television today looks nothing like it did a few decades ago. All industries…

live sports programming

Live Sports Insights

Programming across the board is looking to develop content that appeals to an audience that engages increasingly with user-generated content (UGC) and…

media insights

Content Marketing Insights

In the past decade, SVOD (Subscription Video-On-Demand) companies have revolutionized how we consume our favorite shows and discover new ones. As medi…

behavioral insights

Media Behavioral Insights

Analytical minds will always benefit from more complete data from farther-reaching sources. Even more fundamentally, Pepe says the questions everyone…

consumer insights

Path To Purchase Insights

Insights leaders are responsible for connecting all of the information gleaned from a multitude of different sources, and creating usable data that wi…

media insights

Media Insights Report

The All Things Insights Media Insights community completed an extensive survey covering what folks are thinking, how they’re spending and the issues t…

consumer insights

Ripple Effects on Insights

For many of us the pandemic brought along with it a series of impactful changes that honestly, none of us could have predicted. Everything regarding w…

media insights

Media Past Is Media Prologue

“Whatever the modern technology of the day, it was a force for disruption, it was a force for change, and it was a force for enchantment, joy, and lea…

inclusion

Representative Insights

A great story starts with a single word. From there, the story is subject to its characters, plots, and the conflict presented by the content, all of…

media insights

Super Insights

Talking with Peter Leimbach, Senior Vice President, Ad Sales Research at FOX Sports, it’s clear that pro football teams aren’t the only ones competing…

generational marketing

Gen Z Insights

“Ultimately Gen Z demands a new media plan. The previous ways of thinking in terms of length being a precursor of the efficacy of advertising content…

consumer

LGBTQ+ Insights

Reports indicate that only about 7% of the population is categorized as LGBTQ+, but reports aren’t always accurate. As Angel Bellon Senior Director of…

user experience

UX Insights

Shilpi Sinha is not only speaking at TMRE but joining the pre-event Innovating Insights Workshop as a table co-host. Both the session on the agenda an…

consumer

DEI Insights

What if a key set of insights could drive revenue, help the business run more effectively, make the business seem to be leading edge and make current…

data science

Insights Resilience

Way back at the beginning of our modern almost apocalypse, there was one term used across the globe and up and down the organization- resilience. Faci…

consumer

A Better, More Difficult Experience

Through a traditional lens- ease of use, automation, amazonification- are the ends, not the means. But what if making something more difficult was act…

insights

The State of the Consumer (2022)

eBook by Remesh | 21 Apr 2022 About This Report 2021 has been a transformative year for every industry and organization in the world; from more perman…