consumer engagement

At TMRE @ Home 2025, the day wasn't just about gathering insights — it was about making them matter. From building emotional connections with audien...

At TMRE 2024, several brands shared their experiences of transforming their audience insights programs to better understand consumer engagement and dr...

Sports fandom is a powerful force that can significantly impact consumer behavior and brand loyalty. By understanding the nuances of sports fans and t...

Consumers today are increasingly turning to digital platforms for entertainment and information. According to recent studies, the average person spend...

The media discovery landscape has undergone a dramatic transformation in recent years, driven by technological advancements, changing consumer behavio...

Marketing to a new generation can seem challenging yet Generation Z is bringing a lot of innovation and insights power to the table, which is only exp...

The media landscape is evolving at a rapid pace, driven by technological advancements, shifting consumer behaviors, and societal changes. As we naviga...

We've all experienced the indecision that comes with making a difficult choice. This can often happen, for example, when shopping for a new product an...

Audience engagement is a key aspect of digital marketing and digital brands, from media platforms that offer rich content to entertain and educate the...

One of the primary jobs of insight professionals is to unearth, socialize, and unite stakeholders around emerging trends that can fundamentally transf...